finding new customers can be expensive and time-consuming. not to mention, when you do acquire new customers, it takes time to build sustainable and engaged relationships with them. with some automation in place, you can turn first time purchasers into long time customers. even just increasing customer retention by 5% can increase your profits from 25 - 95%!
the key here is using automated emails to continually engage with your subscribers. by actively creating interactions with your subscribers, you build the foundations for a long-term relationship with your audience. we've laid out the basics of automation below :
say hi! welcome new subscribers.
welcome emails have on average 4 times the open rate and 5 times the click-through rate of standard emails. this is the best time to make a strong first impression and start off on the right foot. talk about your brand story, feature your best sellers & the amazing press the brand has to display social proof. you can also think about including a special promo code to incentivize that first purchase!
there’s no better way to encourage purchases than to celebrate holidays and birthdays with a special promotion. include a birthday field to your signup form so that you can utilize on this day to re-engage with your audience. this is an easy and simple way to keep in touch with your customer and thank them for their continued support throughout the year.
order notifications are another type of email that have incredibly high open rates, since they are so relevant to the receiver. take advantage of this opportunity to deepen your connection with your customers - these moments are precious. think about including a personalized message that shows what your brand is about, or share curated product recommendations based on the purchase.
being customer-centric is indispensable to maintaining the success of any business. incentivize customer loyalty by using automated emails triggered by engagement or multiple purchases. send little surprises like exclusive offers and discount codes to show your appreciation. encourage your customers to keep coming back for more!