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create a brand voice that connects...


we often associate branding with a visual identity. but in doing so, we sometimes gloss over the groundwork needed to find a truly authentic and identifiable brand voice. In order to communicate your brand effectively, it’s important to know exactly who you are.







like getting to know yourself, understanding your brand takes deep reflection finding what makes you unique. it takes time and effort to flesh out your values, beliefs and purpose. but ultimately, it’s well worth it. with a focused view of who you are, you’ll be able to communicate your brand identity more clearly and with less effort.













getting to the core of your brand


though an effective brand voice needs to be specific and focused, it’s important to start the process by considering the bigger picture. ask yourself these broader questions before getting into a deeper discussion about your brand:





core beliefs

what makes up the core of your brand? Consider your purpose, vision, mission and your brand values. who exactly are you and what kind of future do you plan to create?




ideal customer

think about who you want to speak to the most. this is a good time to create personas for your audience so that you can hone in on your ideal customer. plus, this will help you speak in a way that directly connects with your audience.




competitor research

take a look at your competitors to gain a better understanding of your industry. think about how you can differentiate yourself from your competitors and stand out. having a unique brand voice that is identifiable will help you form stronger relationships with your customers.









7 questions to find your brand voice

now it’s time to dive in. answering these questions as a team can help refine the exact brand identity you want to communicate. consider them carefully, and don’t be afraid to adjust as you go.







1. how do you want people to feel?

creating an emotional experience is essential to forming sustainable bonds with your customers. what kind of emotions do you want people to feel when they interact with your brand?





2. describe your brand in 3 - 5 words

Condensing your brand identity into a few words can help in focusing your brand voice. What are some attributes that are inavaluable to your brand?





3. if your brand was a celebrity, who would it be?

this can be a combination of different celebrities or influencers. what do you like about them? what about their lifestyles do you hope to reflect through your brand?





4. how would you talk about yourself?

what type of vocabulary would you use to talk about yourself? what phrases should your team use when describing your brand?





5. what do your competitors sound like? how can you be different?

it’s common for certain industries to have trends when it comes to branding and voice. take advantage of this opportunity to stand out. How can you be unique while staying authentic?





6. are there other brand voices that you love or want to learn from?

consider why certain brand voices resonate with you more than others. is there anything you can learn from them? how can you be inspired to resonate with your own audience in a similar way?





7. who do you not want to be and what do you want to avoid?

it’s just as important to know who you aren’t as who you are. are there any words you want to avoid in your language? any trends you don’t want to be associated with?








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