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welcome to the pharmacy. take what you need. brand health starts here.





the future of email for brands...

these past few months have turned the lights out on the way we're used to working (and living), and have ushered in the era of what's to come.

we’re antidote! this is our process...

we were workin' a central doc for our team to reference whenever they need it & figured 'why not share this publicly, instead?


what is owned marketing & how to capitalize on it...

as ad costs rise across social media platforms, owned marketing is becoming an essential tool in optimizing ROI

create a brand voice that connects...

we often associate branding with a visual identity. but in doing so, we sometimes gloss over the groundwork needed to find a truly authentic and identifiable brand voice.


segmentation & personalized marketing...

segmentation allows you to create focused audience groups which separates them by their interests, demographics, or other attributes.


the basics of automated marketing...

finding new customers can be expensive and time-consuming. not to mention, when you do acquire new customers, it takes time to build an engaged relationships with them.


how to craft the perfect welcome series...

a well-designed chain of automated emails can give a powerful boost to the ROI of your email marketing campaigns. they’re low-maintenance and highly effective once built.






 

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