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this is our process...


we were workin' through the way we do things, & created a central doc for our team to reference whenever they need it. then, once we wrote it, we figured 'why not share this publicly, instead?'









so here it goes. we're antidote, and this is our process.
if you're interested in working with us, this gives you a peek into our world.

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where ( 🌎 )

we work remotely, and always have. some would say that we were ahead of our time. but even before it was necessary, we believed it was just a better way to work. close your eyes and think of a place where would you go to really get work done? well then, go there.

we want our team doing the best work of their careers, and you should too.

wherever you work, we work within a project management tool called basecamp. it's how we talk with clients, store creative files, ask for feedback & document our work. it's like using slack, dropbox, google docs & calendar all in one.






where ( πŸ“ )

while our team is remote, we also have a creative space that's ready when we need it. our office is in downtown santa ana (in the historic spurgeon building), it's a space for our team to work on projects and experiment when they feel a physical space is needed.









and how we work? πŸ–₯

type it up... we’re gonna read it. and re-read it. then probably read it again. our team works best with written communication we can refer back to & use to refine our work. to put it simply, we enjoy actually working with our clients.





we love getting on the phone with our clients (specifically to say πŸ‘‹πŸΌ), but getting feedback (or communicating) this way can be time-consuming, costly and hard to keep track of. do us a favor and set up a call only after you've communicated your needs in written form. this will give us a chance to make changes beforehand. if and when we need to jump on a call, chances are, we're free.... we like it this way.








so, you're a new client (or you're interested in working with us), & want to know what's next?

our process varies depending on the stage your business is in, but this is a simple foundation for our team to work from, adjusting as needed.











first, the brand check up πŸ“‹

healthy relationships start with great communication & listening. before jumping into anything, we like to take a look under the hood, analyze the business & find if the business is a good fit for our team. we want to be sure we can help the business, and that takes some research on our part. and don't worry, we don't charge for this. it's as helpful for us as it is for you.










"so what's the outcome of a brand checkup?"

we provide a deck that outlines our top recommendations. you're completely free to take this & implement these changes on your own, or, if the partnership makes sense, we're thrilled to link up!











agreement vs. contracts 🀝

we like to keep things simple. no long term contracts, and in a sense, no contracts in general. we like to sign agreements, if you change your mind & or the state of your business changes, no problem. we are a small business as well, so we understand. long term contracts are only meant to lock in one party or the other, and that's just not how we roll.

we produce world class work, and want to find the right partners that align with who we are & how we work.














πŸ‘‹πŸΌ kickoff call

our team reviews the audit deck, which gives them a sense for where the business is today. while that's great, we love for our team to hear it directly from you. How was the business founded? what is the story behind the product? what are you looking to achieve & how can we work best with you? it's a chance for everyone to meet & say πŸ‘‹πŸΌ before diving into the work.

each account has a strategist, copywriter & designer - it's your retention marketing team & should feel like an extension of your in-house team. extended family, really!







calendar setup πŸ“†

we always aim to complete & launch the first round of automation flows within the first 4 - 6 weeks of teaming up with a new client / brand. before, or immediately after our call we set the target due date to create clarity among our team & yours.












outlining the strategy πŸ—‚

in the first week after kickoff, we run the reporting to see what 3-4 automation flows would be most effective for our team to focus on. we're looking to get results. we typically focus on the welcome Series, abandoned cart series, post purchase & browse abandonment.






design direction πŸ’‘

after the kickoff call, our designer will spend some time working with your brand, downloading all creative assets your team has uploaded & creating a miniature brand guide for our work.

we use a powerful cloud based design tool (figma) that allows anyone on our team to access all design files & make any simple copy updates without playing a game of telephone to do so.






while assembling the brand guide, the designer will explore what an email campaign could look like. this is a great way for our team to get a temperature gauge before sending over a larger creative delivery, that could potentially catch people off guard.

it's meant to make our design process more approachable, and allow us to learn early & quickly. so, tell us what you think.







tone check πŸ—£

while you're reviewing and signing off on the automation flow outlines / strategy, our copywriter will dive into the first "mock" campaign. just like we did with the design process, we want to learn quickly. it's again, meant to be a great way for us to get a temperature gauge and get early feedback before we focus far more time on the welcome series and campaigns moving forward.

be clear with the language you like & dislike, as this drives everything we develop.







creative buildout πŸ‘©πŸ»β€πŸ’»

now that you've given feedback & ultimately signed off on the automation flow outlines, we hand off to our copywriter to develop the content for each campaign. once done, the designer can build out each campaign with the approved creative direction. things are really rolling now!








weekly campaign planning πŸ“… 

after the automation flows are starting to take shape, the strategist shifts focus to developing a direction for your weekly campaigns. we move into delivering these in the second month of our partnership (around 5-6 weeks in) & generally start with one a week while we gather more data.

we like to split the content within these campaigns between product / sales focus and lifestyle content that aims to add value to the subscribers life. this keeps a balance between sales & brand relationship. retetention marketing is a long term focus, building great relationships takes time.







quick strike campaigns πŸ”₯

you're a startup & learning rapidly - we've come to expect this. to be prepared and take advantage of the data and insight we gain, our team develops a short & simple campaign template to be used for quick turn opportunities when they're spotted. these are short and direct sales campaigns targeting high yield segments of your audience (I.E - if a group of people purchased a specific product & haven't returned in 3 months...), that we think are ready to purchase. we like to be prepared.




you got all that down, right?

don't worry, there isn't a quiz.
we'll just keep this doc here for when you need it.




let's work together!









 

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