alexandra keating & uni

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to introduce Alexandra Keating, the dynamic CEO of Uni. Alexandra’s journey from being a tech entrepreneur in Australia to becoming a beauty founder in the United States is truly inspiring. Uni is dedicated to designing beauty products that eliminate single-use waste while being beautifully designed and covetable. Alexandra’s passion for sustainability and her innovative approach to product design are at the heart of Uni’s mission. Join us as we explore Alexandra’s path from launching her first company to addressing the massive waste issue in the beauty industry with Uni.

Tune in to hear Alexandra’s insights on entrepreneurship, the inspiration behind Uni, and her exciting vision for the future.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Alexandra Keating, CEO of Uni, shares her inspiring journey from a tech entrepreneur in Australia to creating a sustainable beauty brand in the United States. Alexandra discusses her passion for sustainability, the experiences that shaped her vision, and the creation of Uni. The conversation highlights the importance of innovation, authenticity, and consumer connection in building her brand. Alexandra also delves into the entrepreneurial lessons learned, the development of Uni’s unique products, and the future of the brand.‍

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Keywords:‍

sustainability, beauty products, tech entrepreneur, single-use waste, brand building, consumer connection, innovation‍

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Takeaways:

1. Alexandra Keating’s journey from tech entrepreneur to founding Uni is marked by innovation and determination.
2. Uni integrates sustainability and beauty into its products, emphasizing authenticity and consumer connection.
3. Alexandra's diverse experiences have significantly shaped her approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Uni’s commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive beauty market.

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Sound Bites:

• "Uni is all about creating high-quality, sustainable beauty products that eliminate single-use waste."
• "We believe that beauty products should be beautifully designed and eco-friendly, not a compromise."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "Innovation and sustainability drive our product development process."
• "Our goal is to make sustainable beauty accessible and desirable for all consumers."

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Chapters:

00:00 - Alexandra’s Background and Journey-
Alexandra introduces herself and shares her journey from tech entrepreneur in Australia to founding Uni.

08:01 - The Inspiration Behind Uni-
Alexandra discusses the personal and professional experiences that inspired her to create Uni.

12:30 - Transition from Tech to Beauty Entrepreneurship-
Alexandra explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Uni’s brand identity.

25:30 - Challenges and Opportunities in the Beauty Industry-
Alexandra talks about the challenges and opportunities of building a sustainable beauty brand and launching new products.

27:26 - Commitment to Quality and Sustainability-
Alexandra highlights Uni’s dedication to creating unique beauty products and promoting sustainability.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Uni-
Alexandra shares her vision for the future of Uni and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Alexandra emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Alexandra wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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