allison ellsworth & poppi
From Homebrewed Apple Cider Vinegar to Gut-Healthy Soda
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we are thrilled to welcome Allison Ellsworth, the co-founder of Poppi, the gut-healthy soda brand that's revolutionizing the beverage industry. Allison's journey began in her kitchen, where she started brewing apple cider vinegar drinks to improve her health. With a career shift from the oil industry to entrepreneurship, Allison's passion for health and wellness led her to create Poppi, a delicious, low-sugar soda that offers gut health benefits. Join us as Allison shares her story of innovation, the challenges of scaling a business, and the exciting future of Poppi.
Tune in to discover how Allison turned a homemade remedy into a thriving business that’s taking the beverage world by storm.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Allison Ellsworth, co-founder of Poppi, shares her inspiring journey from a career in the oil industry to creating a gut-healthy soda brand. Poppi offers delicious, low-sugar sodas made with apple cider vinegar, designed to promote gut health. Allison discusses the evolution of Poppi, the importance of creating healthy yet tasty beverages, and the challenges of building a brand in the competitive beverage market. The conversation explores her entrepreneurial experiences, the development of Poppi's products, and her vision for the future.
Keywords:
gut health, entrepreneurship, brand building, healthy soda, Poppi, Allison Ellsworth
Takeaways:
- Allison Ellsworth’s journey from oil industry professional to founding Poppi is driven by a passion for creating healthier beverage options.
- Poppi focuses on providing delicious, low-sugar sodas that offer gut health benefits through the inclusion of apple cider vinegar.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The COVID-19 pandemic presented unique challenges but also opportunities for brands like Poppi to adapt and thrive.
- Allison’s dedication to innovative beverage formulations and health benefits drives the success of Poppi.
Sound Bites:
- "Poppi started as a way to create delicious, gut-healthy sodas that combine apple cider vinegar and great taste."
- "Our goal is to provide delicious, healthy sodas that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
- "Poppi is about providing delicious, healthy beverage solutions that people can trust and feel confident using."
Chapters:
00:00 - Allison’s Background and Journey-
Allison introduces herself and shares her journey from working in the oil industry to founding Poppi.
08:01 - The Inspiration Behind Poppi-
Allison discusses the personal and professional experiences that inspired her to create Poppi and the early days of the brand.
12:30 - Transitioning from Oil Industry to Beverage Entrepreneurship-
Allison explains her transition from working in the oil industry to starting a soda brand and the lessons learned.
23:17 - The Importance of Gut Health and Taste-
The conversation delves into how Poppi emphasizes gut health benefits through apple cider vinegar and maintaining great taste.
25:30 - Challenges and Opportunities During the Pandemic-
Allison talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Allison highlights Poppi’s dedication to creating high-quality, delicious, and healthy sodas.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Poppi-
Allison shares her vision for the future of Poppi and her goals for the brand.
47:37 - Patience and Persistence in Entrepreneurship-
Allison emphasizes the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Allison wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.