bill wells + minali chatani & wild one

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Bill Wells and Minali Chatani, co-founders of Wild One, a lifestyle brand that creates stylish and functional pet essentials. Wild One was born out of a desire to provide high-quality, well-designed products for pet parents who seek simplicity and style. Bill and Minali share their journey from diverse professional backgrounds, including finance and design, to creating a brand that combines aesthetics and functionality in pet products. Join us as they discuss the challenges and triumphs of building Wild One, the inspiration behind their innovative products, and their vision for the future of pet care.

Tune in to discover Bill and Minali's entrepreneurial journey, the story behind Wild One, and what's next for this groundbreaking brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Bill Wells and Minali Chatani, co-founders of Wild One, share their inspiring journey from corporate careers to creating a lifestyle brand for pet essentials. Launched in 2018, Wild One focuses on designing stylish, functional products that simplify pet ownership. Bill and Minali discuss the evolution of Wild One, the importance of design and functionality, and the impact of their backgrounds in finance and design on their entrepreneurial journey. The conversation explores their experiences, the development of Wild One's products, and their vision for the future.

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Keywords:

pet essentials, entrepreneurship, brand building, design and functionality, Wild One, Bill Wells, Minali Chatani

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Takeaways:

1. Bill Wells and Minali Chatani’s journey from corporate careers to founding Wild One is driven by a passion for stylish, functional pet products.
2. Wild One focuses on creating high-quality, well-designed pet essentials that simplify pet ownership and enhance the pet-parent experience.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Wild One to adapt and thrive.
5. Bill and Minali’s dedication to innovation and design drives the success of Wild One.

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Sound Bites:

• "Wild One started as a way to create stylish, functional pet products that simplify pet ownership and enhance the pet-parent experience."
• "Our goal is to provide high-quality, well-designed pet essentials that people can trust and feel good about using."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Wild One is about providing stylish, effective pet care solutions that people can trust and feel confident using."

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Chapters:

00:00 - Bill and Minali’s Background and Journey-
‍Bill and Minali introduce themselves and share their journey from corporate careers to founding Wild One.

08:01 - The Inspiration Behind Wild One-
‍Bill and Minali discuss the personal and professional experiences that inspired them to create Wild One and the early days of the brand.

12:30 - Transitioning from Corporate Careers to Entrepreneurship-
‍Bill and Minali explain their transition from corporate careers to starting a pet essentials brand and the lessons learned.

23:17 - The Importance of Design and Functionality-
‍The conversation delves into how Wild One emphasizes stylish, functional design in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Bill and Minali talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Bill and Minali highlight Wild One’s dedication to creating high-quality, stylish pet products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Wild One-
‍Bill and Minali share their vision for the future of Wild One and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Bill and Minali emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Bill and Minali wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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