brett heyman & edie parker
From PR Director to Accessory and Cannabis Innovator
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we are thrilled to welcome Brett Heyman, founder of Edie Parker, a brand known for its heirloom-quality accessories and home goods. Brett’s journey began in the world of high fashion, where she held prominent roles at Gucci and Dolce & Gabbana. Inspired by her love for vintage acrylic bags, she founded Edie Parker, a brand that combines playful design with meticulous craftsmanship. Brett later expanded her brand into the cannabis space with Flower by Edie Parker, merging fashion with cannabis accessories and products. Join us as Brett shares her entrepreneurial journey, the inspiration behind her brands, and the challenges of entering the cannabis industry.
Tune in to discover how Brett’s creativity and business acumen have led to the creation of a unique and multifaceted brand.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Brett Heyman, founder of Edie Parker, shares her inspiring journey from PR director at Gucci and Dolce & Gabbana to creating a brand known for its heirloom-quality accessories and home goods. Edie Parker combines playful design with meticulous craftsmanship, offering products that are both fashionable and functional. Brett discusses her expansion into the cannabis industry with Flower by Edie Parker, which merges fashion and cannabis accessories. The conversation explores her entrepreneurial experiences, the development of Edie Parker's products, and her vision for the future.
Keywords:
fashion, cannabis, entrepreneurship, brand building, accessories, Edie Parker, Brett Heyman
Takeaways:
- Brett Heyman’s journey from fashion PR to founding Edie Parker is driven by a passion for vintage-inspired, meticulously crafted accessories.
- Edie Parker focuses on creating high-quality, playful accessories and home goods that promote overall well-being and add a touch of whimsy to everyday life.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The expansion into the cannabis industry presented unique challenges but also opportunities for innovation and growth.
- Brett’s dedication to combining fashion and functionality drives the success of Edie Parker.
Sound Bites:
- "Edie Parker started as a way to create playful, meticulously crafted accessories that combine fashion and functionality."
- "Our goal is to provide high-quality accessories and home goods that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The expansion into the cannabis industry highlighted the importance of adaptability and innovation in business."
- "Edie Parker is about providing stylish, whimsical solutions that people can trust and feel confident using."
Chapters:
00:00 - Brett’s Background and Journey-
Brett introduces herself and shares her journey from PR director at Gucci and Dolce & Gabbana to founding Edie Parker.
08:01 - The Inspiration Behind Edie Parker-
Brett discusses the personal and professional experiences that inspired her to create Edie Parker and the early days of the brand.
12:30 - Transitioning from Fashion PR to Accessories Entrepreneurship-
Brett explains her transition from high fashion PR to starting an accessory brand and the lessons learned.
23:17 - The Importance of Playful Design and Meticulous Craftsmanship-
The conversation delves into how Edie Parker emphasizes playful design and meticulous craftsmanship in its products.
25:30 - Challenges and Opportunities in the Cannabis Industry-
Brett talks about the challenges of pivoting into the cannabis industry and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Brett highlights Edie Parker’s dedication to creating high-quality, playful accessories and home goods.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Edie Parker-
Brett shares her vision for the future of Edie Parker and her goals for the brand.
47:37 - Patience and Persistence in Entrepreneurship-
Brett emphasizes the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Brett wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.