aishwarya iyer & brightland

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to host Aishwarya Iyer, the visionary founder and CEO of Brightland. Aishwarya’s journey from a background in tech and marketing to creating a premium olive oil brand loved by celebrities and top retailers is truly inspiring. Brightland, known for its handcrafted, high-quality olive oil, has quickly become a favorite among food enthusiasts and health-conscious consumers. Join us as Aishwarya shares her entrepreneurial journey, from discovering the truth about adulterated olive oil to launching a brand that emphasizes transparency, sustainability, and exceptional taste. Learn how she turned a personal discovery into a thriving business and the importance of building a brand with integrity and authenticity.

Tune in to discover Aishwarya’s insights on brand building, her approach to creating premium products, and the future of Brightland.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Aishwarya Iyer, founder and CEO of Brightland, shares her inspiring journey from working in tech and marketing to creating a premium olive oil brand. After discovering that much of the olive oil available is adulterated, Aishwarya set out to create a brand that emphasizes quality, transparency, and sustainability. Brightland’s handcrafted olive oils are now loved by celebrities and featured in top retailers. Aishwarya discusses her background, the process of launching Brightland, and the importance of building a brand with integrity. The conversation covers her entrepreneurial experiences, the challenges and successes of growing Brightland, and her vision for the future.

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Keywords:

olive oil, premium food, sustainability, transparency, entrepreneurship, brand building, health, culinary excellence, tech to food, marketing

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Takeaways:

1. Aishwarya Iyer’s journey from tech to founding Brightland is marked by a passion for quality and transparency.
2. Brightland focuses on creating premium olive oil with an emphasis on sustainability and authenticity.
3. Understanding the issues in the olive oil industry inspired Aishwarya to create a brand that prioritizes consumer trust.
4. Building a brand involves deep market research, consumer feedback, and a clear vision.
5. Brightland’s success is driven by its commitment to high standards and its innovative approach to product development.

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Sound Bites:

• "I started Brightland out of a need to address the quality issues in the olive oil industry."
• "Transparency and sustainability are at the heart of everything we do at Brightland."
• "Our goal is to create olive oil that not only tastes amazing but also promotes health and wellness."
• "Building a brand requires understanding your market and staying true to your values."
• "Brightland’s success is a testament to the power of authenticity and dedication to quality."

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Chapters:

00:00 - Aishwarya’s Background and Journey-
Aishwarya introduces herself and shares her journey from tech and marketing to founding Brightland.

08:01 - Discovering the Olive Oil Industry’s Issues-
Aishwarya discusses the personal discovery that led her to create Brightland and the problems in the olive oil industry.

12:30 - Transitioning from Tech to Food-
Aishwarya explains her transition from a tech career to starting a food brand and the lessons learned along the way.

23:17 - The Importance of Quality and Transparency-
The conversation delves into how Brightland emphasizes quality, transparency, and sustainability in its products.

25:30 - Challenges and Opportunities in Brand Building-
Aishwarya talks about the challenges of launching a new brand and the opportunities that have come with Brightland’s success.

27:26 - Commitment to Sustainability-
Aishwarya highlights Brightland’s dedication to sustainable practices and ethical sourcing.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Brightland-
Aishwarya shares her vision for the future of Brightland and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Aishwarya emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Aishwarya wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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