chloe songer + stuart ahlum & thousand fell

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to welcome Chloe Songer and Stuart Ahlum, co-founders of Thousand Fell, an NYC-based sustainable sneaker brand setting new standards in the footwear industry. Chloe and Stuart's journey began in China, where they both gained extensive experience in the fashion and retail supply chain. Inspired by their exposure to innovative materials and the environmental impact of traditional footwear manufacturing, they launched Thousand Fell with a mission to create fully recyclable sneakers. Join us as Chloe and Stuart share their story, discuss the future of the closed-loop economy, and explore the road to building a company with a visible impact on sustainability.

Tune in to discover Chloe and Stuart's entrepreneurial journey, the inspiration behind Thousand Fell, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Chloe Songer and Stuart Ahlum, co-founders of Thousand Fell, share their inspiring journey from working in China’s fashion and retail supply chain to creating a sustainable sneaker brand. Thousand Fell focuses on producing fully recyclable sneakers, combining innovative materials with a commitment to sustainability. Chloe and Stuart discuss their experiences in the industry, the importance of a closed-loop economy, and the impact of the COVID-19 pandemic on their business. The conversation explores their entrepreneurial challenges, the development of Thousand Fell's products, and their vision for the future of sustainable fashion.‍

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Keywords:

sustainable sneakers, entrepreneurship, brand building, closed-loop economy, innovative materials, Thousand Fell, Chloe Songer, Stuart Ahlum‍

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Takeaways:

1. Chloe Songer and Stuart Ahlum’s journey from fashion and retail supply chain to founding Thousand Fell is driven by a passion for sustainability and innovation.
2. Thousand Fell focuses on creating fully recyclable sneakers that combine high-quality materials with a commitment to environmental impact.
3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Thousand Fell to adapt and thrive.
5. Chloe and Stuart’s dedication to the closed-loop economy and innovative materials drives the success of Thousand Fell.

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Sound Bites:

• "Thousand Fell started as a way to create fully recyclable sneakers that set new standards in sustainability."
• "Our goal is to produce high-quality, environmentally friendly sneakers that support a closed-loop economy."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Thousand Fell is about providing sustainable sneaker solutions that people can trust and feel good about using."

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Chapters:

00:00 - Chloe and Stuart’s Background and Journey-
Chloe and Stuart introduce themselves and share their journey from working in China to founding Thousand Fell.

08:01 - The Inspiration Behind Thousand Fell-
Chloe and Stuart discuss the personal and professional experiences that inspired them to create Thousand Fell and the early days of the brand.

12:30 - Transitioning from Fashion Supply Chain to Entrepreneurship-
Chloe and Stuart explain their transition from the fashion and retail supply chain to starting a sustainable sneaker brand and the lessons learned.

23:17 - The Importance of Sustainability and Innovation-
The conversation delves into how Thousand Fell emphasizes sustainability and innovative materials in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Chloe and Stuart talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and the Closed-Loop Economy-
Chloe and Stuart highlight Thousand Fell’s dedication to creating high-quality, fully recyclable sneakers that support a closed-loop economy.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Thousand Fell-
Chloe and Stuart share their vision for the future of Thousand Fell and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Chloe and Stuart emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Chloe and Stuart wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.