courtney somer & lake and skye

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we explore the inspiring journey of Courtney Somer, the visionary founder of Lake & Skye. Courtney's transition from working at Vogue and a branding agency to creating a wellness brand centered around pure essential oil fragrances is a testament to her creativity, resilience, and passion for holistic living. We'll delve into how her extensive experience in brand building, coupled with her personal health journey, led to the creation of Lake & Skye. Join us as Courtney shares pivotal moments, lessons learned, and what makes Lake & Skye a standout in the wellness and beauty industry.

Tune in to hear Courtney's insights on entrepreneurship, the inspiration behind Lake & Skye's products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Courtney Somer, founder of Lake & Skye, shares her inspiring journey from working at Vogue and a branding agency to creating a successful wellness brand centered around essential oil fragrances. Courtney discusses her passion for wellness, the experiences that shaped her vision, and the creation of Lake & Skye. She highlights the importance of innovation, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Courtney has learned, the development of Lake & Skye’s unique products, and the future of the brand.‍

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Keywords:‍

wellness brand, essential oil fragrances, entrepreneurship, Vogue, holistic living, brand building, innovation, consumer connection‍

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Takeaways:

1. Courtney Somer’s journey from Vogue to founding Lake & Skye is marked by creativity and determination.
2. Lake & Skye integrates wellness and elegance into essential oil fragrances, emphasizing authenticity and consumer connection.
3. Courtney's diverse experiences in branding and wellness have significantly shaped her approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Lake & Skye’s commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive wellness market.

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Sound Bites:

• "We started Lake & Skye out of a passion for creating high-quality, holistic fragrances."
• "Lake & Skye’s products are inspired by my love for wellness and elegance."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "We believe in following our intuition and staying committed to our vision, no matter what others say."
• "Our fragrances are not just about scent; they’re about creating a holistic and meaningful experience."

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Chapters:

00:00 - Courtney’s Background and Journey-
Courtney introduces herself and shares her journey from Vogue to founding Lake & Skye.

08:01 - The Inspiration Behind Lake & Skye-
Courtney discusses the personal and professional experiences that inspired her to create Lake & Skye.

12:30 - Transition from Fashion to Wellness Entrepreneurship-
Courtney explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Lake & Skye’s brand identity.

25:30 - Challenges and Opportunities in the Wellness Industry-
Courtney talks about the challenges and opportunities of building a wellness brand and launching new products.

27:26 - Commitment to Quality and Elegance-
Courtney highlights Lake & Skye’s dedication to creating unique essential oil fragrances and promoting wellness.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Lake & Skye-
Courtney shares her vision for the future of Lake & Skye and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Courtney emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Courtney wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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