denise woodard & partake foods

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to introduce Denise Woodard, the trailblazing founder of Partake Foods. Inspired by her daughter’s food allergies, Denise transitioned from a successful career at Coca-Cola to create a brand that offers delicious, allergy-friendly snacks. Her journey is a testament to resilience, innovation, and a commitment to making a difference in the food industry. Join us as we explore the pivotal moments that led to the creation of Partake Foods, the challenges Denise faced, and her vision for the future. Discover how Denise’s background in sales and marketing, combined with her entrepreneurial spirit, has positioned Partake Foods as a leader in the allergy-friendly market.

Tune in to hear Denise’s insights on entrepreneurship, the inspiration behind Partake Foods, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!
‍

‍

‍

‍

‍

The Show Notes

Summary:‍

Denise Woodard, founder of Partake Foods, shares her inspiring journey from a successful career at Coca-Cola to creating a thriving allergy-friendly snack brand. Denise discusses her passion for creating inclusive food options, the experiences that shaped her vision, and the creation of Partake Foods. She highlights the importance of innovation, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Denise has learned, the development of Partake’s unique products, and the future of the brand.‍

‍

Keywords:‍

allergy-friendly snacks, entrepreneurship, Coca-Cola, food innovation, brand building, consumer connection, inclusive food options‍

‍

Takeaways:

1. Denise Woodard’s journey from Coca-Cola to founding Partake Foods is marked by innovation and determination.
2. Partake Foods integrates inclusivity and taste into its allergy-friendly snacks, emphasizing authenticity and consumer connection.
3. Denise's diverse experiences have significantly shaped her approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Partake’s commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive food market.

‍

Sound Bites:

• "We started Partake Foods out of a passion for creating high-quality, allergy-friendly snacks."
• "Partake’s products are inspired by my daughter’s food allergies and the need for inclusive food options."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "We believe in following our intuition and staying committed to our vision, no matter what others say."
• "Our snacks are not just about being allergy-friendly; they’re about creating delicious and inclusive food experiences."

‍

Chapters:

00:00 - Denise’s Background and Journey-
Denise introduces herself and shares her journey from Coca-Cola to founding Partake Foods.

08:01 - The Inspiration Behind Partake Foods-
Denise discusses the personal and professional experiences that inspired her to create Partake Foods.

12:30 - Transition from Corporate to Food Entrepreneurship-
Denise explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Partake’s brand identity.

25:30 - Challenges and Opportunities in the Food Industry-
Denise talks about the challenges and opportunities of building a snack brand and launching new products.

27:26 - Commitment to Quality and Inclusivity-
Denise highlights Partake’s dedication to creating unique allergy-friendly snacks and promoting inclusivity.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Partake Foods-
Denise shares her vision for the future of Partake Foods and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Denise emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Denise wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

‍