drew todd & feals
From Film Production to CBD Pioneer
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we are excited to welcome Drew Todd, co-founder of Feals, a brand dedicated to simplifying and destigmatizing the use of CBD. Drew’s journey from a background in film production and ad tech to launching a CBD brand is truly remarkable. Feals focuses on providing high-quality, minimal-ingredient CBD products designed to help people feel their best. Join us as Drew shares his entrepreneurial journey, the challenges of breaking into the CBD market, and his mission to make CBD more approachable and effective for everyone.
Tune in to discover how Drew’s passion for wellness and innovation led to the creation of Feals, and what’s next for this pioneering brand.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Drew Todd, co-founder of Feals, shares his inspiring journey from film production and ad tech to creating a CBD brand focused on simplifying wellness. Feals offers high-quality, minimal-ingredient CBD products designed to help people feel their best. Drew discusses the evolution of Feals, the importance of destigmatizing CBD, and the challenges of building a brand in the competitive wellness market. The conversation explores his entrepreneurial experiences, the development of Feals' products, and his vision for the future.
Keywords:
CBD, entrepreneurship, brand building, wellness, Feals, Drew Todd
Takeaways:
- Drew Todd’s journey from film production to founding Feals is driven by a passion for wellness and simplifying CBD usage.
- Feals focuses on creating high-quality, minimal-ingredient CBD products that promote overall well-being and offer effective solutions for anxiety, inflammation, and sleep issues.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Feals to adapt and thrive.
- Drew’s dedication to destigmatizing CBD and providing effective products drives the success of Feals.
Sound Bites:
- "Feals started as a way to create simple, effective CBD products that combine wellness and approachability."
- "Our goal is to provide high-quality, minimal-ingredient CBD products that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
- "Feals is about providing effective, approachable CBD solutions that people can trust and feel confident using."
Chapters:
00:00 - Drew’s Background and Journey-
Drew introduces himself and shares his journey from film production and ad tech to founding Feals.
08:01 - The Inspiration Behind Feals-
Drew discusses the personal and professional experiences that inspired him to create Feals and the early days of the brand.
12:30 - Transitioning from Creative Industries to Wellness Entrepreneurship-
Drew explains his transition from film production to starting a CBD brand and the lessons learned.
23:17 - The Importance of Minimal-Ingredient, Effective CBD Products-
The conversation delves into how Feals emphasizes minimal-ingredient, effective CBD products in its offerings.
25:30 - Challenges and Opportunities During the Pandemic-
Drew talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Drew highlights Feals’ dedication to creating high-quality, minimal-ingredient CBD products.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Feals-
Drew shares his vision for the future of Feals and his goals for the brand.
47:37 - Patience and Persistence in Entrepreneurship-
Drew emphasizes the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Drew wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.