jake bullock & drink cann

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to welcome Jake Bullock, co-founder of Cann, a cannabis-infused social tonic that is redefining the way we socialize. Jake's journey from studying at Stanford to creating a popular, low-dose cannabis beverage is a story of innovation and perseverance. Inspired by his background in consumer brands and his personal experiences in Colorado and California's cannabis markets, Jake launched Cann to provide a healthier, more enjoyable social beverage alternative. Join us as Jake shares his story, the challenges of entering the cannabis market, and the vision behind Cann.

Tune in to discover Jake's entrepreneurial journey, the inspiration behind Cann, and what's next for this groundbreaking brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Jake Bullock, co-founder of Cann, shares his inspiring journey from studying at Stanford to creating a cannabis-infused social tonic that is redefining social beverages. With a background in consumer brands and a passion for cannabis, Jake launched Cann to provide a healthier, low-dose alternative to traditional social drinks. Cann's unique formulation and focus on natural ingredients have quickly gained a dedicated following. Jake discusses the challenges of entering the cannabis market, the importance of consumer feedback, and the impact of the COVID-19 pandemic on his business. The conversation explores his entrepreneurial experiences, the development of Cann's products, and his vision for the future.‍

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Keywords:

cannabis beverage, entrepreneurship, brand building, consumer brands, low-dose cannabis, Cann, Jake Bullock‍

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Takeaways:

1. Jake Bullock’s journey from business school to founding Cann is driven by a commitment to providing a healthier social beverage alternative.
2. Cann focuses on creating low-dose cannabis beverages with natural ingredients that provide a balanced, enjoyable experience.
3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Cann to adapt and thrive.
5. Jake’s dedication to quality and innovation drives the success of Cann.

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Sound Bites:

• "We started Cann to create a healthier, low-dose cannabis beverage that people can enjoy socially."
• "Our goal is to make cannabis-infused beverages that are not only delicious but also provide a balanced and enjoyable experience."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Cann is about providing a new way to socialize that is healthier and more enjoyable."

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Chapters:

00:00 - Jake’s Background and Journey-
Jake introduces himself and shares his journey from studying at Stanford to founding Cann.

08:01 - The Inspiration Behind Cann-
Jake discusses the personal and professional experiences that inspired him to create Cann and the early days of the brand.

12:30 - Transitioning from Business School to Entrepreneurship-
Jake explains his transition from studying business to starting a cannabis beverage brand and the lessons learned.

23:17 - The Importance of Consumer Feedback-
The conversation delves into how Cann emphasizes listening to consumer feedback in its product development.

25:30 - Challenges and Opportunities During the Pandemic-
Jake talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Jake highlights Cann’s dedication to creating high-quality, innovative cannabis beverages.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Cann-
Jake shares his vision for the future of Cann and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Jake emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Jake wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.