eleanor haycock & year of ours

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to introduce Eleanor Haycock, the CEO and founder of Year of Ours. As a pioneer in the athleisure market, Year of Ours creates fully functional pieces for women on the go, designed to fit as well as they perform. Eleanor’s journey from a background in fashion textiles to launching an inclusive activewear brand is both inspiring and transformative. Join us as we explore the pivotal moments that led to the creation of Year of Ours, the challenges faced, and the innovative approach to designing athletic wear that flatters and empowers all body types.

Tune in to hear Eleanor’s insights on entrepreneurship, the inspiration behind Year of Ours, and the future vision for the brand.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Eleanor Haycock, founder of Year of Ours, shares her inspiring journey from a background in fashion textiles to creating an inclusive activewear brand. Eleanor discusses her passion for designing functional and flattering athletic wear, the challenges she faced in the industry, and the creation of Year of Ours. The conversation highlights the importance of inclusivity, innovation, and consumer connection in building her brand. Eleanor also delves into the entrepreneurial lessons learned, the development of Year of Ours' unique products, and the future of the brand.‍

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Keywords:‍

inclusive activewear, fashion textiles, athleisure, entrepreneurship, brand building, consumer connection, innovation‍

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Takeaways:

1. Eleanor Haycock’s journey from fashion textiles to founding Year of Ours is marked by innovation and determination.
2. Year of Ours integrates inclusivity and functionality into its activewear, emphasizing authenticity and consumer connection.
3. Eleanor's diverse experiences have significantly shaped her approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Year of Ours’ commitment to inclusivity and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive athleisure market.

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Sound Bites:

• "Year of Ours is all about creating high-quality, inclusive activewear that fits and flatters all women."
• "We believe that athletic wear should be both functional and stylish, not a compromise."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "Innovation and inclusivity drive our product development process."
• "Our goal is to make functional and flattering athletic wear accessible for all body types."

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Chapters:

00:00 - Eleanor’s Background and Journey-
Eleanor introduces herself and shares her journey from fashion textiles to founding Year of Ours.

08:01 - The Inspiration Behind Year of Ours-
Eleanor discusses the personal and professional experiences that inspired her to create Year of Ours.

12:30 - Transition from Fashion to Activewear Entrepreneurship-
Eleanor explains her career shift and the lessons she learned along the way.

23:17 - Importance of Inclusivity and Consumer Connection-
The conversation delves into how inclusivity and consumer connection have shaped Year of Ours’ brand identity.

25:30 - Challenges and Opportunities in the Activewear Industry-
Eleanor talks about the challenges and opportunities of building an inclusive activewear brand and launching new products.

27:26 - Commitment to Quality and Functionality-
Eleanor highlights Year of Ours’ dedication to creating unique activewear products and promoting inclusivity.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Year of Ours-
Eleanor shares her vision for the future of Year of Ours and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Eleanor emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Eleanor wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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