harrison fugman & the naked market

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Harrison Fugman, co-founder of The Naked Market. Harrison's journey from a successful career in finance to founding a company that creates healthy, innovative food brands is a testament to his entrepreneurial spirit. The Naked Market, launched with a mission to revolutionize the food industry, has introduced multiple brands like Flock Chicken Chips, Avo Crazy avocado puffs, and Beach House Bowls, all designed to cater to modern dietary preferences. Join us as Harrison shares the story behind The Naked Market, the challenges of transitioning from finance to food, and his vision for the future of healthy eating.

Tune in to discover Harrison's entrepreneurial journey, the inspiration behind The Naked Market, and what's next for this dynamic brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Harrison Fugman, co-founder of The Naked Market, shares his inspiring journey from working in finance to creating a brand dedicated to healthy, innovative food products. The Naked Market focuses on developing brands like Flock Chicken Chips, Avo Crazy avocado puffs, and Beach House Bowls that cater to modern dietary preferences. Harrison discusses the evolution of The Naked Market, the importance of understanding consumer needs, and the challenges of building a food brand. The conversation explores his entrepreneurial experiences, the development of The Naked Market's products, and his vision for the future.

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Keywords:

healthy snacks, entrepreneurship, brand building, food innovation, The Naked Market, Harrison Fugman‍

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Takeaways:

1. Harrison Fugman’s journey from finance to founding The Naked Market is driven by a passion for healthy, innovative food solutions.
2. The Naked Market focuses on creating high-quality, healthy food brands that cater to modern dietary preferences.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like The Naked Market to adapt and thrive.
5. Harrison’s dedication to quality and innovation drives the success of The Naked Market.

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Sound Bites:

• "The Naked Market started as a way to create healthy, innovative food products that cater to modern dietary needs."
• "Our goal is to provide high-quality, feel-good food brands that people can trust and enjoy."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "The Naked Market is about providing healthy, innovative food solutions that people can trust and feel confident using."

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Chapters:

00:00 - Harrison’s Background and Journey-
‍Harrison introduces himself and shares his journey from working in finance to founding The Naked Market.

08:01 - The Inspiration Behind The Naked Market-
‍Harrison discusses the personal and professional experiences that inspired him to create The Naked Market and the early days of the brand.

12:30 - Transitioning from Finance to Food Innovation-
‍Harrison explains his transition from the finance industry to starting a food brand and the lessons learned.

23:17 - The Importance of Understanding Consumer Needs-
‍The conversation delves into how The Naked Market emphasizes understanding and meeting modern dietary preferences in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Harrison talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Harrison highlights The Naked Market’s dedication to creating high-quality, innovative food products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for The Naked Market-
‍Harrison shares his vision for the future of The Naked Market and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Harrison emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Harrison wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.