jen batchelor & kin euphorics

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to welcome Jen Batchelor, co-founder of Kin Euphorics. Jen's journey from her roots in community building and investor relations to creating a revolutionary alcohol-free beverage is inspiring. Kin Euphorics, launched in 2017, blends botanicals and supplements to offer a drink that makes you feel good without the downsides of alcohol. With a vision to create a new kind of social drink, Jen has redefined what it means to enjoy a night out or a quiet evening in. Join us as Jen shares her story, the science behind Kin, and the challenges and triumphs of bringing an innovative product to market.

Tune in to discover Jen's entrepreneurial journey, the inspiration behind Kin Euphorics, and what's next for this groundbreaking brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Jen Batchelor, co-founder of Kin Euphorics, shares her inspiring journey from community building and investor relations to creating a revolutionary alcohol-free beverage. Kin Euphorics blends botanicals and supplements to offer a drink that brings the joy of social drinking without the hangover. Jen discusses the evolution of Kin Euphorics, the importance of community engagement, and the impact of the COVID-19 pandemic on her business. The conversation explores her entrepreneurial experiences, the development of Kin's products, and her vision for the future.‍‍

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Keywords:

alcohol-free beverage, entrepreneurship, brand building, wellness, Kin Euphorics, Jen Batchelor‍

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Takeaways:

1. Jen Batchelor’s journey from community building to founding Kin Euphorics is driven by a passion for wellness and social connection.
2. Kin Euphorics focuses on creating high-quality, alcohol-free drinks that enhance social experiences without the downsides of alcohol.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Kin Euphorics to adapt and thrive.
5. Jen’s dedication to creating innovative, feel-good beverages drives the success of Kin Euphorics.‍

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Sound Bites:

• "Kin Euphorics started as a way to create alcohol-free drinks that make you feel good and enhance social experiences."
• "Our goal is to provide high-quality, alcohol-free beverages that people can enjoy without the hangover."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Kin Euphorics is about providing feel-good social drinks that people can trust and enjoy."‍

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Chapters:

00:00 - Jen’s Background and Journey-
‍Jen introduces herself and shares her journey from community building and investor relations to founding Kin Euphorics.

08:01 - The Inspiration Behind Kin Euphorics-
‍Jen discusses the personal and professional experiences that inspired her to create Kin Euphorics and the early days of the brand.

12:30 - Transitioning from Investor Relations to Entrepreneurship-
‍Jen explains her transition from investor relations to starting an alcohol-free beverage brand and the lessons learned.

23:17 - The Importance of Wellness and Social Connection-
‍The conversation delves into how Kin Euphorics emphasizes wellness and social connection in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Jen talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Jen highlights Kin Euphorics’ dedication to creating high-quality, innovative beverages that enhance social experiences.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Kin Euphorics-
‍Jen shares her vision for the future of Kin Euphorics and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Jen emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Jen wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.