jill munson + britta plug & wildling

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to welcome Jill Munson and Britta Plug, co-founders of Wildling Beauty. Their journey from diverse backgrounds in beauty and holistic wellness to creating a brand rooted in traditional Chinese medicine is truly inspiring. Wildling Beauty was born out of a desire to bring ancient beauty rituals, specifically the Gua Sha technique, to modern self-care routines. Launched with the mission to reconnect nature with daily beauty practices, Wildling offers a range of products that emphasize sustainability and the power of traditional herbal ingredients. Join us as Jill and Britta share their story, the challenges of developing a unique beauty brand, and their vision for the future of Wildling.

Tune in to discover Jill and Britta's entrepreneurial journey, the inspiration behind Wildling, and what's next for this innovative beauty brand.

Sit back, relax, and enjoy the conversation!‍
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the Show Notes

Summary:

Jill Munson and Britta Plug, co-founders of Wildling Beauty, share their inspiring journey from diverse backgrounds in beauty and holistic wellness to creating a brand that brings traditional Chinese beauty rituals to modern self-care routines. Wildling Beauty focuses on developing products based on the Gua Sha technique, emphasizing sustainability and traditional herbal ingredients. Jill and Britta discuss the evolution of Wildling, the importance of education in their brand, and the challenges of building a beauty brand rooted in ancient practices. The conversation explores their entrepreneurial experiences, the development of Wildling's products, and their vision for the future.

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Keywords:

beauty rituals, entrepreneurship, brand building, traditional Chinese medicine, Wildling Beauty, Jill Munson, Britta Plug

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Takeaways:

1. Jill Munson and Britta Plug’s journey from diverse wellness backgrounds to founding Wildling Beauty is driven by a passion for traditional beauty rituals and sustainable practices.
2. Wildling Beauty focuses on creating high-quality products that bring ancient beauty practices, like Gua Sha, to modern self-care routines.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Wildling to adapt and thrive.
5. Jill and Britta’s dedication to sustainability and traditional herbal ingredients drives the success of Wildling Beauty.

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Sound Bites:

• "Wildling started as a way to bring traditional Chinese beauty rituals to modern self-care routines with sustainable practices."
• "Our goal is to provide high-quality, herbal-based beauty products that people can trust and feel good about using."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Wildling is about providing sustainable, effective beauty solutions rooted in ancient practices that people can trust and feel confident using."

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Chapters:

00:00 - Jill and Britta’s Background and Journey-
‍Jill and Britta introduce themselves and share their journey from diverse wellness backgrounds to founding Wildling Beauty.

08:01 - The Inspiration Behind Wildling-
‍Jill and Britta discuss the personal and professional experiences that inspired them to create Wildling and the early days of the brand.

12:30 - Transitioning from Holistic Wellness to Beauty Entrepreneurship-
‍Jill and Britta explain their transition from holistic wellness to starting a beauty brand and the lessons learned.

23:17 - The Importance of Education and Traditional Practices-
‍The conversation delves into how Wildling emphasizes education and traditional Chinese beauty practices in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Jill and Britta talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Sustainability-
‍Jill and Britta highlight Wildling’s dedication to creating high-quality, sustainable beauty products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Wildling-
‍Jill and Britta share their vision for the future of Wildling and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Jill and Britta emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Jill and Britta wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.