jordan schenck + eliza ganesh & sunwink

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Eliza Ganesh and Jordan Schenck, the co-founders of Sunwink. Eliza and Jordan’s journey from diverse professional backgrounds to creating a plant-powered wellness brand is truly inspiring. Sunwink offers sparkling herbal tonics and superfood powders, aimed at bringing the benefits of plants into everyday life. With Eliza's background in business and marketing and Jordan's experience in the food industry, they have combined their expertise to build a brand that honors and harnesses the goodness of the planet. Join us as they share the story behind Sunwink, the challenges of building a brand focused on plant-based wellness, and their vision for the future.

Tune in to discover Eliza and Jordan's entrepreneurial journey, the inspiration behind Sunwink, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Eliza Ganesh and Jordan Schenck, co-founders of Sunwink, share their inspiring journey from business school and the food industry to creating a plant-powered wellness brand. Sunwink offers sparkling herbal tonics and superfood powders designed to bring the benefits of plants into everyday life. Eliza and Jordan discuss the evolution of Sunwink, the importance of quality ingredients, and the challenges of building a brand in the wellness space. The conversation explores their entrepreneurial experiences, the development of Sunwink's products, and their vision for the future.

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‍Keywords:

plant-based wellness, entrepreneurship, brand building, botanical beverages, Sunwink, Eliza Ganesh, Jordan Schenck

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Takeaways:

1. Eliza Ganesh and Jordan Schenck’s journey from business and food industry professionals to founding Sunwink is driven by a passion for plant-based wellness.
2. Sunwink focuses on creating high-quality, plant-powered beverages that promote overall well-being and connect people with the goodness of the planet.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Sunwink to adapt and thrive.
5. Eliza and Jordan’s dedication to quality ingredients and innovative formulations drives the success of Sunwink.

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‍Sound Bites:

• "Sunwink started as a way to create plant-powered beverages that honor the goodness of the planet and enhance everyday wellness."
• "Our goal is to provide high-quality, herbal tonics and superfood powders that people can trust and enjoy."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Sunwink is about providing plant-powered wellness solutions that people can trust and feel confident using."

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Chapters:

00:00 - Eliza and Jordan’s Background and Journey-
‍Eliza and Jordan introduce themselves and share their journey from business school and the food industry to founding Sunwink.

08:01 - The Inspiration Behind Sunwink-
‍Eliza and Jordan discuss the personal and professional experiences that inspired them to create Sunwink and the early days of the brand.

12:30 - Transitioning from Business and Food Industry to Wellness Entrepreneurship-
‍Eliza and Jordan explain their transition from their respective fields to starting a plant-powered wellness brand and the lessons learned.

23:17 - The Importance of Quality Ingredients and Plant-Powered Formulations-
‍The conversation delves into how Sunwink emphasizes quality ingredients and innovative formulations in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Eliza and Jordan talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Eliza and Jordan highlight Sunwink’s dedication to creating high-quality, plant-powered wellness products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Sunwink-
‍Eliza and Jordan share their vision for the future of Sunwink and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Eliza and Jordan emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Eliza and Jordan wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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