jordann windschauer & base culture

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Jordann Windschauer, the founder of Base Culture, a company specializing in 100% Paleo, gluten-free, and grain-free baked goods. After realizing that a career in event planning was not for her, Jordann discovered the benefits of a Paleo diet through a CrossFit challenge and began creating her own Paleo-friendly baked goods. This venture quickly grew from a personal project into a thriving business, with Base Culture products now available in major retailers like Walmart and Kroger. Join us as Jordann shares her journey from event planner to entrepreneur, the inspiration behind Base Culture, and the challenges and rewards of building a business from the ground up.

Tune in to discover how Jordann’s personal need for Paleo baked goods sparked the creation of a brand that’s changing the way people enjoy healthy, clean eating.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:

Jordann Windschauer, founder of Base Culture, shares her journey from event planning to creating a successful Paleo, gluten-free, and grain-free baked goods company. She discusses how she discovered the benefits of the Paleo diet, began making her own baked goods, and turned her personal project into a thriving business. The conversation explores her entrepreneurial experiences, the challenges of starting and scaling a business, and her vision for the future of Base Culture.‍

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Keywords:

Paleo diet, entrepreneurship, brand building, gluten-free, grain-free, Base Culture, Jordann Windschauer

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Takeaways:

1. Jordann Windschauer's journey from event planning to founding Base Culture is driven by a passion for creating Paleo-friendly baked goods.
2. Base Culture focuses on providing high-quality, clean eating products that are Paleo, gluten-free, and grain-free.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The journey from a personal project to a business requires overcoming numerous challenges and making key decisions along the way.
5. Jordann's dedication to innovation and quality drives the success of Base Culture.

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Sound Bites:

• "Creating Base Culture allowed me to blend my personal need for Paleo baked goods with my entrepreneurial spirit."
• "Our goal is to provide high-quality, clean eating products that people can trust and enjoy."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The journey from a personal project to a business involves many challenges and key decisions."
• "Base Culture is about providing delicious, Paleo-friendly baked goods that people can trust and feel confident using."

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Chapters:

00:00 - Jordann’s Background and Journey-
Jordann introduces herself and shares her journey from event planning to founding Base Culture.

08:01 - The Inspiration Behind Base Culture-
Jordann discusses the personal and professional experiences that inspired her to create Base Culture and the early days of her brand.

12:30 - Transitioning from Event Planning to Entrepreneurship-
Jordann explains her transition from working in event planning to starting a Paleo baked goods company and the lessons learned.

23:17 - The Importance of Clean Eating-
The conversation delves into how Base Culture emphasizes clean eating and Paleo-friendly ingredients to create healthier products.

25:30 - Challenges and Opportunities in Business-
Jordann talks about the challenges of starting and scaling a business and the opportunities that arose along the way.

27:26 - Commitment to Quality and Innovation-
Jordann highlights her brand’s dedication to creating high-quality, clean eating products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Base Culture-
Jordann shares her vision for the future of Base Culture and her goals for the business.

47:37 - Patience and Persistence in Entrepreneurship-
Jordann emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Jordann wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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