karl shevick & earthfoam

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to introduce Karl Schevik, the visionary founder behind Earthfoam and Sleep on Latex. With a deep commitment to sustainability and customer satisfaction, Karl has revolutionized the bedding industry with natural, fair trade products. His journey from working in contract sewing to establishing a thriving business in the mattress industry is a testament to his ingenuity and dedication. Join us as we explore Karl's entrepreneurial path, the challenges he overcame, and his vision for the future of Earthfoam. Discover how Karl’s innovative approach is making a significant impact on the online mattress market.

Tune in to hear Karl’s insights on entrepreneurship, the inspiration behind Earthfoam’s products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Karl Schevik, founder of Earthfoam and Sleep on Latex, shares his inspiring journey from working in contract sewing to creating a successful sustainable mattress brand. Karl discusses his passion for natural materials, the experiences that shaped his vision, and the creation of Earthfoam. He highlights the importance of innovation, authenticity, and consumer connection in building his brand. The conversation explores the entrepreneurial lessons Karl has learned, the development of Earthfoam’s unique products, and the future of the brand.‍

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Keywords:‍

sustainable bedding, natural materials, entrepreneurship, contract sewing, fair trade, brand building, innovation, consumer connection‍

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Takeaways:

1. Karl Schevik’s journey from contract sewing to founding Earthfoam is marked by innovation and determination.
2. Earthfoam integrates sustainability and comfort into its bedding products, emphasizing authenticity and consumer connection.
3. Karl's diverse experiences have significantly shaped his approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Earthfoam’s commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive bedding market.

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Sound Bites:

• "We started Earthfoam out of a passion for creating high-quality, sustainable bedding."
• "Earthfoam’s products are inspired by our commitment to natural materials and ethical manufacturing."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "We believe in following our intuition and staying committed to our vision, no matter what others say."
• "Our mattresses are not just about comfort; they’re about creating a sustainable and ethical sleep experience."

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Chapters:

00:00 - Karl’s Background and Journey-
Karl introduces himself and shares his journey from contract sewing to founding Earthfoam.

08:01 - The Inspiration Behind Earthfoam-
Karl discusses the personal and professional experiences that inspired him to create Earthfoam.

12:30 - Transition from Contract Sewing to Mattress Entrepreneurship-
Karl explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Earthfoam’s brand identity.

25:30 - Challenges and Opportunities in the Bedding Industry-
Karl talks about the challenges and opportunities of building a mattress brand and launching new products.

27:26 - Commitment to Quality and Sustainability-
Karl highlights Earthfoam’s dedication to creating unique bedding products and promoting sustainability.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Earthfoam-
Karl shares his vision for the future of Earthfoam and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Karl emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Karl wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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