kasey moss + chomps
Revolutionizing Beef Sticks with Clean Ingredients
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we welcome Kasey Moss, the Director of Marketing at Chomps, the brand known for its 100% grass-fed and paleo beef sticks. Kasey's journey through the health food industry led her to Chomps, where she has played a pivotal role in expanding the brand's reach and promoting its mission of clean, nutritious snacking. With a background that spans various health food brands, Kasey brings a wealth of experience and passion to her role. Join us as Kasey shares insights into the challenges and successes of growing Chomps, the importance of clean ingredients, and the innovative strategies that have helped the brand thrive in a competitive market.
Tune in to learn how Chomps is changing the snacking game with high-quality, health-focused products.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Kasey Moss, Director of Marketing at Chomps, shares her inspiring journey in the health food industry and her role in growing Chomps, a brand known for its 100% grass-fed, paleo beef sticks. Kasey discusses the importance of clean ingredients, the challenges of marketing a health-focused snack, and the strategies that have driven Chomps' success. The conversation explores her experiences in the food industry, the development of Chomps' products, and her vision for the future.
Keywords:
clean ingredients, health food, marketing, Chomps, beef sticks, paleo, grass-fed, Kasey Moss
Takeaways:
- Kasey Moss’s journey in the health food industry is driven by a passion for clean, nutritious ingredients.
- Chomps focuses on providing high-quality, grass-fed, paleo beef sticks that promote overall well-being.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The COVID-19 pandemic presented unique challenges but also opportunities for brands like Chomps to adapt and thrive.
- Kasey’s dedication to clean ingredients and innovative marketing strategies drives the success of Chomps.
Sound Bites:
- "Chomps started as a way to create clean, nutritious beef sticks that combine grass-fed meat and paleo-friendly ingredients."
- "Our goal is to provide high-quality snacks that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
- "Chomps is about providing delicious, clean snack solutions that people can trust and feel confident using."
Chapters:
00:00 - Kasey’s Background and Journey-
Kasey introduces herself and shares her journey from the health food industry to joining Chomps.
08:01 - The Inspiration Behind Chomps-
Kasey discusses the personal and professional experiences that inspired the creation of Chomps and the early days of the brand.
12:30 - Transitioning from Health Food Marketing to Chomps-
Kasey explains her transition from working with various health food brands to joining Chomps and the lessons learned.
23:17 - The Importance of Clean Ingredients-
The conversation delves into how Chomps emphasizes using clean, grass-fed, and paleo-friendly ingredients in its products.
25:30 - Challenges and Opportunities During the Pandemic-
Kasey talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Kasey highlights Chomps’ dedication to creating high-quality, clean snacks.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Chomps-
Kasey shares her vision for the future of Chomps and her goals for the brand.
47:37 - Patience and Persistence in Marketing-
Kasey emphasizes the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Kasey wraps up the conversation with final thoughts and valuable insights for aspiring marketers and entrepreneurs.