krissy jones + chloe kernaghan & sky ting

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Chrissy Jones and Chloe Kernaghan, co-founders of Sky Ting. Chrissy and Chloe's journey from dancers to yoga studio owners and digital content creators is nothing short of inspiring. Sky Ting, known as downtown New York's coolest yoga studio, has redefined the yoga scene with its unique blend of Katonah yoga and vinyasa, bringing a fresh and playful approach to the practice. The pandemic forced Sky Ting to pivot from packed in-person classes to launching their online streaming service, Sky Ting TV, which has brought their transformative yoga practice to a global audience. Join us as Chrissy and Chloe share their story, the challenges of adapting to a digital model, and their vision for the future of Sky Ting.

Tune in to discover Chrissy and Chloe's entrepreneurial journey, the inspiration behind Sky Ting, and what's next for this dynamic brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Chrissy Jones and Chloe Kernaghan, co-founders of Sky Ting, share their inspiring journey from dancers to yoga studio owners and digital content creators. Sky Ting, known for its unique blend of Katonah yoga and vinyasa, has redefined the yoga scene with a fresh and playful approach. The pandemic forced Sky Ting to pivot to an online streaming service, Sky Ting TV, bringing their transformative practice to a global audience. Chrissy and Chloe discuss the evolution of Sky Ting, the importance of adaptability, and the challenges of transitioning to a digital model. The conversation explores their entrepreneurial experiences, the development of Sky Ting TV, and their vision for the future.

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Keywords:

yoga, entrepreneurship, brand building, digital transformation, Sky Ting, Chrissy Jones, Chloe Kernaghan‍

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Takeaways:

1. Chrissy Jones and Chloe Kernaghan’s journey from dance to founding Sky Ting is driven by a passion for unique, transformative yoga practices.
2. Sky Ting focuses on creating a blend of Katonah yoga and vinyasa, bringing a fresh and playful approach to the practice.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Sky Ting to adapt and thrive.
5. Chrissy and Chloe’s dedication to creativity and community drives the success of Sky Ting.

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Sound Bites:

• "Sky Ting started as a way to create unique yoga practices that blend Katonah yoga and vinyasa with a playful approach."
• "Our goal is to provide high-quality, transformative yoga experiences that people can trust and enjoy."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Sky Ting is about providing unique, effective yoga solutions that people can trust and feel confident using."

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Chapters:

00:00 - Chrissy and Chloe’s Background and Journey-
‍Chrissy and Chloe introduce themselves and share their journey from dance to founding Sky Ting.

08:01 - The Inspiration Behind Sky Ting-
‍Chrissy and Chloe discuss the personal and professional experiences that inspired them to create Sky Ting and the early days of the brand.

12:30 - Transitioning from Dance to Yoga Entrepreneurship-
‍Chrissy and Chloe explain their transition from dance to starting a yoga brand and the lessons learned.

23:17 - The Importance of Adaptability and Unique Practices-
‍The conversation delves into how Sky Ting emphasizes adaptability and unique yoga practices in its offerings.

25:30 - Challenges and Opportunities During the Pandemic-
‍Chrissy and Chloe talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Chrissy and Chloe highlight Sky Ting’s dedication to creating high-quality, unique yoga experiences.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Sky Ting-
‍Chrissy and Chloe share their vision for the future of Sky Ting and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship -
‍Chrissy and Chloe emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Chrissy and Chloe wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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