kristin olszewski & nomadica

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Kristin Olszewski, the visionary founder of Nomadica, a high-quality, sustainably sourced wine brand served in a can. Kristin’s journey is a testament to passion and innovation, transitioning from a successful career as a sommelier to addressing the carbon footprint of wine packaging. With a mission to create a more sustainable and accessible wine culture, Kristin’s approach combines exceptional taste with environmentally friendly practices. Join us as she shares her story, the challenges of launching a wine brand in a novel format, and the importance of mental health and work culture in her entrepreneurial journey.

Tune in to discover how Kristin's dedication to sustainability and quality is transforming the wine industry.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Kristin Olszewski, founder of Nomadica, shares her inspiring journey from a successful career as a sommelier to creating a high-quality, sustainably sourced wine brand served in a can. Nomadica offers a range of premium wines with a focus on environmental sustainability, addressing the carbon footprint associated with traditional wine packaging. Kristin discusses the evolution of Nomadica, the importance of quality and design in her products, and the challenges of building a brand in a new format. The conversation explores her entrepreneurial experiences, the development of Nomadica’s products, and her vision for the future.‍

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Keywords:

sustainable wine, entrepreneurship, brand building, wine industry, Nomadica, Kristin Olszewski‍

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Takeaways:

1. Kristin Olszewski’s journey from sommelier to founding Nomadica is driven by a passion for high-quality, sustainable wine options.
2. Nomadica focuses on providing premium wine in a can, combining exceptional taste with environmentally friendly packaging.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic presented unique challenges but also opportunities for brands like Nomadica to adapt and thrive.
5. Kristin’s dedication to innovative wine packaging and sustainability drives the success of Nomadica.

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Sound Bites:

• "Nomadica started as a way to create high-quality, sustainably sourced wine in a can."
• "Our goal is to provide premium wine that people can trust and enjoy, with a focus on environmental sustainability."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Nomadica is about providing delicious, eco-friendly wine solutions that people can trust and feel confident using."

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Chapters:

00:00 - Kristin’s Background and Journey-
‍Kristin introduces herself and shares her journey from being a sommelier to founding Nomadica.

08:01 - The Inspiration Behind Nomadica-
‍Kristin discusses the personal and professional experiences that inspired her to create Nomadica and the early days of the brand.

12:30 - Transitioning from Sommelier to Entrepreneur-
‍Kristin explains her transition from working as a sommelier to starting a wine brand and the lessons learned.

23:17 - The Importance of Sustainability in Wine Packaging-
‍The conversation delves into how Nomadica emphasizes sustainable wine packaging to reduce its carbon footprint.

25:30 - Challenges and Opportunities During the Pandemic-
‍Kristin talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Kristin highlights Nomadica’s dedication to creating high-quality, sustainably sourced wine.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Nomadica-
‍Kristin shares her vision for the future of Nomadica and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Kristin emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Kristin wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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