laney crowell & saie
From Fashion and Beauty to Clean Cosmetics
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we are excited to welcome Laney Crowell, the founder of Saie, a New York-based clean beauty brand. Laney's journey in the fashion and beauty industry led her to realize a gap in the market for better, cleaner beauty options. Inspired by her extensive background working with major brands and her personal experiences, Laney created Saie to provide high-performing, sustainable makeup products. Join us as Laney shares the initial idea behind Saie, the challenges she faced launching the brand, and her vision for building something with a bigger mission in mind.
Tune in to discover how Laney's drive for innovation and cleaner beauty solutions culminated in the creation of Saie.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Laney Crowell, founder of Saie, shares her inspiring journey from working in fashion and beauty to creating a clean beauty brand focused on sustainability and performance. Saie offers high-quality, clean makeup products designed to provide better beauty solutions for everyone. Laney discusses the evolution of Saie, the importance of sustainable ingredients, and the challenges of building a brand in the competitive beauty market. The conversation explores her entrepreneurial experiences, the development of Saie's products, and her vision for the future.
Keywords:
clean beauty, entrepreneurship, brand building, sustainable cosmetics, Saie, Laney Crowell
Takeaways:
- Laney Crowell’s journey from the fashion and beauty industry to founding Saie is driven by a passion for cleaner, high-performing beauty products.
- Saie focuses on creating sustainable, clean makeup that promotes overall well-being and environmental consciousness.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Saie to adapt and thrive.
- Laney’s dedication to sustainable practices and innovative product design drives the success of Saie.
Sound Bites:
- "Saie started as a way to create clean beauty products that combine sustainability and high performance."
- "Our goal is to provide high-quality, sustainable makeup that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
- "Saie is about providing clean, effective beauty solutions that people can trust and feel confident using."
Chapters:
00:00 - Laney’s Background and Journey-
Laney introduces herself and shares her journey from working in fashion and beauty to founding Saie.
08:01 - The Inspiration Behind Saie-
Laney discusses the personal and professional experiences that inspired her to create Saie and the early days of the brand.
12:30 - Transitioning from Beauty Executive to Clean Beauty Entrepreneurship-
Laney explains her transition from working with major beauty brands to starting a clean beauty brand and the lessons learned.
23:17 - The Importance of Sustainable Practices and Clean Ingredients-
The conversation delves into how Saie emphasizes sustainable practices and clean ingredients in its products.
25:30 - Challenges and Opportunities During the Pandemic-
Laney talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Laney highlights Saie’s dedication to creating high-quality, clean makeup products.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Saie-
Laney shares her vision for the future of Saie and her goals for the brand.
47:37 - Patience and Persistence in Entrepreneurship-
Laney emphasizes the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Laney wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.