laura conlon & welly

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Laura Conlon, Vice President of Marketing for Welly. Laura’s journey from public relations in the video game industry to leading marketing for a pioneering first aid brand is both unique and inspiring. Welly, founded by serial entrepreneur Eric Ryan, redefines first aid with aesthetically pleasing, functional products that fit seamlessly into modern lifestyles. Known for their vibrant, fun designs, Welly products turn everyday bandages and first aid kits into something people are proud to use and show off. Join us as Laura shares the story behind Welly, the challenges of launching a new brand, and her vision for the future.

Tune in to discover Laura's marketing strategies, the inspiration behind Welly, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Laura Conlon, Vice President of Marketing for Welly, shares her inspiring journey from the video game industry to leading marketing for a first aid brand. Welly redefines first aid with vibrant, functional products that fit seamlessly into modern lifestyles. Laura discusses the evolution of Welly, the importance of aesthetic and functional design, and the challenges of building a brand in a crowded market. The conversation explores her marketing strategies, the development of Welly's products, and her vision for the future.

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Keywords:

first aid, entrepreneurship, brand building, vibrant design, Welly, Laura Conlon

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Takeaways:

1. Laura Conlon’s journey from the video game industry to marketing for Welly is driven by a passion for creating vibrant, functional first aid products.
2. Welly focuses on creating high-quality, aesthetically pleasing first aid products that people are proud to use and show off.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Welly to adapt and thrive.
5. Laura’s dedication to innovative design and practical functionality drives the success of Welly.

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Sound Bites:

• "Welly started as a way to create vibrant first aid products that combine aesthetic and functional design."
• "Our goal is to provide high-quality, stylish first aid products that people can trust and enjoy using."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Welly is about providing stylish, functional first aid solutions that people can trust and feel confident using."

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Chapters:

00:00 - Laura’s Background and Journey-
‍Laura introduces herself and shares her journey from the video game industry to leading marketing for Welly.

08:01 - The Inspiration Behind Welly-
‍Laura discusses the personal and professional experiences that inspired her to join Welly and the early days of the brand.

12:30 - Transitioning from Video Game PR to First Aid Marketing-
‍Laura explains her transition from video game PR to marketing for a first aid brand and the lessons learned.

23:17 - The Importance of Aesthetic and Functional Design-
‍The conversation delves into how Welly emphasizes vibrant design and practical functionality in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Laura talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Laura highlights Welly’s dedication to creating high-quality, stylish first aid products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Welly-
‍Laura shares her vision for the future of Welly and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Laura emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Laura wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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