laura schubert + lillian tung & fur

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Laura Schubert and Lillian Tung, co-founders of Fur, a body hair care brand that embraces all forms of body hair. Launched in 2016, Fur focuses on creating clean, inclusive products for all body hair types. Laura and Lillian, childhood best friends and both mothers, realized the need for updated, clean, and inclusive body hair products while working in their respective careers. Their shared vision led them to build a brand that celebrates all shapes and styles of body hair. Join us as they discuss their journey, the challenges they faced in the body hair industry, and their mission to create more inclusive body care products.

Tune in to discover Laura and Lillian's entrepreneurial journey, the inspiration behind Fur, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Laura Schubert and Lillian Tung, co-founders of Fur, share their inspiring journey from childhood friends to creating a body hair care brand that embraces all forms of body hair. Launched in 2016, Fur focuses on developing clean, inclusive products for body hair care. The idea for Fur was born out of the realization that traditional body hair products were outdated and not inclusive. Laura and Lillian discuss the evolution of Fur, the importance of creating inclusive products, and the impact of bootstrapping their business. The conversation explores their entrepreneurial experiences, the development of Fur's products, and their vision for the future.

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Keywords:

body hair care, entrepreneurship, brand building, inclusivity, Fur, Laura Schubert, Lillian Tung

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Takeaways:

1. Laura Schubert and Lillian Tung’s journey from childhood friends to founding Fur is driven by a passion for inclusivity and clean body hair care solutions.
2. Fur focuses on creating high-quality, inclusive products for all body hair types, promoting acceptance and self-care.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Fur to adapt and thrive.
5. Laura and Lillian’s dedication to inclusivity and quality drives the success of Fur.‍

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Sound Bites:

• "Fur started as a way to create clean, inclusive body hair care products that embrace all forms of body hair."
• "Our goal is to provide high-quality, inclusive products that people can trust and feel good about using."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Fur is about providing inclusive body hair care solutions that people can trust and feel confident using."

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Chapters:

00:00 - Laura and Lillian’s Background and Journey-
Laura and Lillian introduce themselves and share their journey from childhood friends to founding Fur.

08:01 - The Inspiration Behind Fur-
Laura and Lillian discuss the personal and professional experiences that inspired them to create Fur and the early days of the brand.

12:30 - Transitioning from Traditional Careers to Entrepreneurship-
Laura and Lillian explain their transition from traditional careers to starting an inclusive body hair care brand and the lessons learned.

23:17 - The Importance of Inclusivity and Clean Ingredients-
The conversation delves into how Fur emphasizes inclusivity and clean ingredients in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Laura and Lillian talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Inclusivity-
Laura and Lillian highlight Fur’s dedication to creating high-quality, inclusive body hair care products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Fur-
Laura and Lillian share their vision for the future of Fur and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Laura and Lillian emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Laura and Lillian wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.