laura taylor & mingle

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we have the pleasure of welcoming Laura Taylor, the mastermind behind Mingle Mocktails, a brand paving the way for elevated alcohol-free drinks. With a background rich in tech and engineering, Laura's transition into the world of mocktails has been nothing short of remarkable. Join us as we explore the pivotal decisions that birthed Mingle, hear about Laura's journey of resilience and innovation, and uncover the insights she brings to the table. Stay tuned to discover the story behind Mingle Mocktails and the exciting ventures on the horizon!

Tune in to hear Laura’s insights on entrepreneurship, the inspiration behind Mingle Mocktails, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Laura Taylor, founder of Mingle Mocktails, shares her inspiring journey from a successful career in tech and engineering to creating a thriving alcohol-free beverage brand. Laura discusses her passion for creating inclusive social experiences, the experiences that shaped her vision, and the creation of Mingle Mocktails. She highlights the importance of innovation, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Laura has learned, the development of Mingle’s unique products, and the future of the brand.‍

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Keywords:‍

alcohol-free drinks, mocktails, entrepreneurship, tech career, brand building, innovation, consumer connection‍

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Takeaways:

1. Laura Taylor’s journey from tech to founding Mingle Mocktails is marked by innovation and determination.
2. Mingle Mocktails integrates sophistication and inclusivity into alcohol-free beverages, emphasizing authenticity and consumer connection.
3. Laura's diverse experiences have significantly shaped her approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Mingle’s commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive beverage market.

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Sound Bites:

• "I started Mingle Mocktails out of a passion for creating high-quality, alcohol-free drinks."
• "Mingle Mocktails’ products are inspired by my love for inclusive social experiences."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "We believe in following our intuition and staying committed to our vision, no matter what others say."
• "Our mocktails are not just about being alcohol-free; they’re about creating a special and enjoyable experience."

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Chapters:

00:00 - Laura’s Background and Journey-
Laura introduces herself and shares her journey from tech to founding Mingle Mocktails.

08:01 - The Inspiration Behind Mingle Mocktails-
Laura discusses the personal and professional experiences that inspired her to create Mingle Mocktails.

12:30 - Transition from Tech to Beverage Entrepreneurship-
Laura explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Mingle’s brand identity.

25:30 - Challenges and Opportunities in the Beverage Industry-
Laura talks about the challenges and opportunities of building a mocktail brand and launching new products.

27:26 - Commitment to Quality and Sophistication-
Laura highlights Mingle’s dedication to creating unique alcohol-free beverages and promoting inclusivity.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Mingle Mocktails-
Laura shares her vision for the future of Mingle Mocktails and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Laura emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Laura wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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