lauren berlingeri + katie kaps & higher dose
Revolutionizing Wellness with Infrared Technology
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we are thrilled to welcome Lauren Berlingeri and Katie Kaps, co-founders of Higher Dose, a lifestyle brand that brings the benefits of infrared sauna technology to the comfort of your home. With backgrounds in holistic health, fitness, and finance, Lauren and Katie combined their expertise to create a company that offers innovative wellness products like the Infrared Sauna Blanket. Join us as they share their journey from running sauna studios to developing portable products, their insights on biohacking, and the challenges of transitioning from a service-based to a product-based business.
Tune in to learn how Lauren and Katie are making wellness accessible and convenient, and discover their vision for the future of Higher Dose.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Lauren Berlingeri and Katie Kaps, co-founders of Higher Dose, share their inspiring journey from running infrared sauna studios to creating innovative, portable wellness products. Higher Dose offers products like the Infrared Sauna Blanket, designed to bring the benefits of infrared technology into the home. Lauren and Katie discuss the evolution of Higher Dose, the importance of biohacking, and the challenges of transitioning from a service-based to a product-based business. The conversation explores their entrepreneurial experiences, the development of Higher Dose's products, and their vision for the future.
Keywords:
infrared sauna, biohacking, wellness, entrepreneurship, Higher Dose, Lauren Berlingeri, Katie Kaps
Takeaways:
- Lauren Berlingeri and Katie Kaps’ journey from running sauna studios to founding Higher Dose is driven by a passion for bringing wellness benefits to the home.
- Higher Dose focuses on providing high-quality infrared sauna products that offer health benefits like detoxification, weight loss, and improved skin.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The COVID-19 pandemic presented unique challenges but also opportunities for brands like Higher Dose to adapt and thrive.
- Lauren and Katie’s dedication to innovation and wellness drives the success of Higher Dose.
Sound Bites:
- "Higher Dose started as a way to bring the benefits of infrared saunas into the home."
- "Our goal is to provide high-quality infrared sauna products that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
- "Higher Dose is about providing accessible, innovative wellness solutions that people can trust and feel confident using."
Chapters:
00:00 - Lauren and Katie’s Background and Journey-
Lauren and Katie introduce themselves and share their journey from running infrared sauna studios to founding Higher Dose.
08:01 - The Inspiration Behind Higher Dose-
Lauren and Katie discuss the personal and professional experiences that inspired them to create Higher Dose and the early days of the brand.
12:30 - Transitioning from Sauna Studios to Product-Based Business-
Lauren and Katie explain their transition from running sauna studios to creating portable infrared sauna products and the lessons learned.
23:17 - The Importance of Infrared Technology in Wellness-
The conversation delves into how Higher Dose emphasizes the health benefits of infrared technology in its products.
25:30 - Challenges and Opportunities During the Pandemic-
Lauren and Katie talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Lauren and Katie highlight Higher Dose’s dedication to creating high-quality, innovative wellness products.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Higher Dose-
Lauren and Katie share their vision for the future of Higher Dose and their goals for the brand.
47:37 - Patience and Persistence in Entrepreneurship-
Lauren and Katie emphasize the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Lauren and Katie wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.