lauren block & hey gang

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Lauren Block, founder of Hey Gang. Lauren's journey from working in a vintage moped shop to creating timeless, stylish clothing for kids is a testament to her entrepreneurial spirit and love for quality design. Launched in 2018, Hey Gang combines durable fabrics with simple, timeless styles to create pieces that are both functional and fashionable. Join us as Lauren shares the story behind Hey Gang, the challenges she faced in transitioning from adult fashion to children's wear, and her vision for the future of the brand.

Tune in to discover Lauren's entrepreneurial journey, the inspiration behind Hey Gang, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Lauren Block, founder of Hey Gang, shares her inspiring journey from working in a vintage moped shop to creating a children's wear brand that focuses on timeless, stylish clothing. Hey Gang combines durable fabrics with simple, timeless designs to create pieces that are both functional and fashionable. Lauren discusses the evolution of Hey Gang, the importance of creating durable, stylish clothing for kids, and the challenges she faced in transitioning from adult fashion to children's wear. The conversation explores her entrepreneurial experiences, the development of Hey Gang's products, and her vision for the future.

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Keywords:

kids' fashion, entrepreneurship, brand building, durable clothing, Hey Gang, Lauren Block

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Takeaways:

1. Lauren Block’s journey from working in a vintage moped shop to founding Hey Gang is driven by a passion for quality, durable clothing for kids.
2. Hey Gang focuses on creating high-quality, stylish pieces that are both functional and fashionable, using durable fabrics and timeless designs.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Hey Gang to adapt and thrive.
5. Lauren’s dedication to quality and timeless design drives the success of Hey Gang.

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Sound Bites:

• "Hey Gang started as a way to create durable, stylish clothing for kids that combines quality and timeless design."
• "Our goal is to provide high-quality, functional clothing for kids that parents can trust and feel good about using."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Hey Gang is about providing durable, stylish clothing solutions that parents can trust and feel confident using."

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Chapters:

00:00 - Lauren’s Background and Journey-
‍Lauren introduces herself and shares her journey from working in a vintage moped shop to founding Hey Gang.

08:01 - The Inspiration Behind Hey Gang-
‍Lauren discusses the personal and professional experiences that inspired her to create Hey Gang and the early days of the brand.

12:30 - Transitioning from Adult Fashion to Children's Wear-
‍Lauren explains her transition from adult fashion to starting a kids' clothing brand and the lessons learned.

23:17 - The Importance of Durability and Timeless Design-
‍The conversation delves into how Hey Gang emphasizes durable fabrics and timeless designs in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Lauren talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Functionality-
‍Lauren highlights Hey Gang’s dedication to creating high-quality, functional clothing for kids.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Hey Gang-
‍Lauren shares her vision for the future of Hey Gang and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Lauren emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Lauren wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.