mike constantiner & freestyle

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we welcome Mike Constantiner, the dynamic CEO of Freestyle, a brand dedicated to making baby care products that are both comfortable and sustainable. Mike's journey from tech innovator to launching Freestyle is filled with entrepreneurial spirit, past successes, and personal growth. We discuss how his passion for jiu-jitsu and becoming a father shaped his vision for Freestyle. Mike shares insights into the challenges of creating a new brand, the importance of listening to customer feedback, and his commitment to continuously improving their products. Join us for an engaging conversation that highlights the intersection of technology, sustainability, and parenthood.

Tune in to hear Mike’s entrepreneurial journey, the inspiration behind Freestyle, and the future vision for the brand.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Mike Constantiner, CEO of Freestyle, shares his inspiring journey from a successful career in tech to creating a thriving baby care brand. Mike discusses his passion for comfort, sustainability, and the experiences that shaped his vision for Freestyle. The conversation highlights the importance of innovation, authenticity, and consumer connection in building his brand. Mike also delves into the entrepreneurial lessons learned, the development of Freestyle’s unique products, and the future of the brand.‍

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Keywords:‍

baby care, sustainability, tech innovation, entrepreneurship, brand building, consumer connection, jiu-jitsu‍

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Takeaways:

1. Mike Constantiner’s journey from tech innovator to founding Freestyle is marked by creativity and determination.
2. Freestyle integrates comfort and sustainability into its baby care products, emphasizing authenticity and consumer connection.
3. Mike's diverse experiences have significantly shaped his approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Freestyle’s commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive baby care market.

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Sound Bites:

• "Freestyle is all about creating high-quality, sustainable baby care products that are comfortable for babies and parents."
• "We believe that baby products should be both effective and sustainable, not a compromise."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "Innovation and customer feedback drive our product development process."
• "Our goal is to make sustainable baby care accessible and comfortable for all families."

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Chapters:

00:00 - Mike’s Background and Journey-
Mike introduces himself and shares his journey from tech innovator to founding Freestyle.

08:01 - The Inspiration Behind Freestyle-
Mike discusses the personal and professional experiences that inspired him to create Freestyle.

12:30 - Transition from Tech to Baby Care Entrepreneurship-
Mike explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Freestyle’s brand identity.

25:30 - Challenges and Opportunities in the Baby Care Industry-
Mike talks about the challenges and opportunities of building a sustainable baby care brand and launching new products.

27:26 - Commitment to Quality and Sustainability-
Mike highlights Freestyle’s dedication to creating unique baby care products and promoting sustainability.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Freestyle-
Mike shares his vision for the future of Freestyle and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Mike emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Mike wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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