melissa palmer & OSEA

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we welcome Melissa Palmer, CEO of Osea, a family-owned natural skincare brand that has transformed the industry with its commitment to quality and sustainability. Melissa’s journey with Osea began in high school when her mother created the first products. Since then, Melissa has taken the reins and grown Osea into a beloved brand known for its high-quality, natural ingredients and effective formulations. Join us as Melissa shares her story of building a lasting brand, running a family business, and navigating the challenges of the COVID-19 pandemic. Discover how Osea has evolved from a small family operation to a recognized name in natural skincare, and what’s next for the brand.

Tune in to learn about Melissa’s entrepreneurial journey, the inspiration behind Osea, and the future of natural skincare.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Melissa Palmer, CEO of Osea, shares her inspiring journey from high school helper to leading a renowned natural skincare brand. Founded by her mother, Osea started as a small family operation and has grown into a respected name in the beauty industry. Melissa discusses the evolution of Osea, the importance of high-quality natural ingredients, and the challenges of running a family business. The conversation explores her entrepreneurial experiences, the impact of the COVID-19 pandemic, and her vision for the future of Osea.‍

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Keywords:

natural skincare, family business, entrepreneurship, brand building, sustainability, COVID-19 pivot, Osea, Melissa Palmer‍

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Takeaways:

1. Melissa Palmer’s journey from high school helper to CEO of Osea is driven by a commitment to quality and sustainability.
2. Osea focuses on creating high-quality natural skincare products that are effective and environmentally friendly.
3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Osea to adapt and thrive.
5. Melissa’s dedication to quality and sustainability drives the success of Osea.

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Sound Bites:

• "I started working on Osea in high school, and it's incredible to see how far we've come as a family business."
• "Our goal is to create skincare products that not only work but are also good for the environment."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of our commitment to sustainability and quality."
• "Osea is about making natural, effective skincare accessible to everyone."

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Chapters:

00:00 - Melissa’s Background and Journey-
Melissa introduces herself and shares her journey from high school helper to CEO of Osea.

08:01 - The Inspiration Behind Osea-
Melissa discusses the personal and professional experiences that inspired her mother to create Osea and the early days of the brand.

12:30 - Transitioning from Helper to CEO-
Melissa explains her transition from helping her mother in high school to leading the company and the lessons learned.

23:17 - The Importance of Quality and Sustainability-
The conversation delves into how Osea emphasizes the use of high-quality natural ingredients and sustainability in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Melissa talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Family and Community-
Melissa highlights Osea’s dedication to running a family business and supporting their community through quality products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Osea-
Melissa shares her vision for the future of Osea and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Melissa emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Melissa wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.