ross goodhart + robbie salter & jupiter
From Finance and Film to Flake-Free Futures
we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.
In this episode of Read Receipt, we are thrilled to welcome Robbie Salter and Ross Goodhart, co-founders of Jupiter, a brand revolutionizing scalp care with their innovative dandruff and scalp health products. Robbie and Ross's journey from careers in finance and film to launching a brand dedicated to combating dandruff and promoting scalp health is both fascinating and inspiring. Jupiter's products are designed to be effective, luxurious, and accessible, breaking down the stigma around scalp care. Join us as Robbie and Ross share their entrepreneurial journey, the challenges of launching Jupiter, and their vision for the future of scalp care.
Tune in to discover how they transitioned from investment banking and film production to creating a brand that addresses a common but often overlooked issue.
Sit back, relax, and enjoy the conversation!
the Show Notes
Summary:
Robbie Salter and Ross Goodhart, co-founders of Jupiter, share their inspiring journey from careers in finance and film to launching a scalp care brand. Jupiter offers luxurious and effective dandruff and scalp health products that break down the stigma around scalp care. Robbie and Ross discuss the evolution of Jupiter, the importance of effective and accessible products, and the challenges of building a brand in a competitive market. The conversation explores their entrepreneurial experiences, the development of Jupiter's products, and their vision for the future.
Keywords:
scalp care, entrepreneurship, brand building, dandruff, Jupiter, Robbie Salter, Ross Goodhart
Takeaways:
- Robbie Salter and Ross Goodhart’s journey from finance and film to founding Jupiter is driven by a passion for effective scalp care and breaking down the stigma around dandruff.
- Jupiter focuses on creating high-quality, luxurious scalp care products that promote overall well-being and offer effective solutions for dandruff.
- Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
- The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Jupiter to adapt and thrive.
- Robbie and Ross’s dedication to effective ingredients and innovative formulations drives the success of Jupiter.
Sound Bites:
- "Jupiter started as a way to create effective scalp care products that combine luxury and accessibility."
- "Our goal is to provide high-quality, luxurious scalp care products that people can trust and enjoy."
- "Building a brand requires understanding market needs and staying true to your vision."
- "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
- "Jupiter is about providing effective, luxurious scalp care solutions that people can trust and feel confident using."
Chapters:
00:00 - Robbie and Ross’s Background and Journey-
Robbie and Ross introduce themselves and share their journey from finance and film to founding Jupiter.
08:01 - The Inspiration Behind Jupiter-
Robbie and Ross discuss the personal and professional experiences that inspired them to create Jupiter and the early days of the brand.
12:30 - Transitioning from Traditional Careers to Scalp Care Entrepreneurship-
Robbie and Ross explain their transition from finance and film to starting a scalp care brand and the lessons learned.
23:17 - The Importance of Effective Ingredients and Scalp Care-
The conversation delves into how Jupiter emphasizes effective ingredients and innovative formulations in its products.
25:30 - Challenges and Opportunities During the Pandemic-
Robbie and Ross talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.
27:26 - Commitment to Quality and Innovation-
Robbie and Ross highlight Jupiter’s dedication to creating high-quality, luxurious scalp care products.
31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.
36:02 - The Vision for Jupiter-
Robbie and Ross share their vision for the future of Jupiter and their goals for the brand.
47:37 - Patience and Persistence in Entrepreneurship-
Robbie and Ross emphasize the need for patience and persistence in achieving long-term success.
51:43 - Final Thoughts and Insights-
Robbie and Ross wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.