sahara lotti & lashify

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we delve into the captivating journey of Sahara Lotti, the visionary founder of Lashify, the world's first DIY lash extension system. Sahara's transition from a successful screenwriting career to creating an innovative beauty product is a testament to creativity, resilience, and relentless determination. We'll explore how her background in the film industry and entrepreneurial spirit led to the creation of Lashify, the challenges she faced, and her vision for the future. Join us as Sahara shares pivotal moments, lessons learned, and what makes Lashify a standout in the beauty industry.

Tune in to hear Sahara’s insights on entrepreneurship, the inspiration behind Lashify’s products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!
‍

‍

‍

‍

‍

The Show Notes

Summary:‍

Sahara Lotti, founder and CEO of Lashify, shares her inspiring journey from screenwriting to creating a successful DIY lash extension brand. Sahara discusses her passion for innovation, the experiences that shaped her vision, and the creation of Lashify. She highlights the importance of creativity, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Sahara has learned, the development of Lashify's unique products, and the future of the brand.‍

‍

Keywords:‍

DIY lash extensions, beauty tech, entrepreneurship, screenwriting, innovation, brand building, authenticity, consumer connection‍

‍

Takeaways:

1. Sahara Lotti’s journey from screenwriting to founding Lashify is marked by innovation and determination.
2. Lashify integrates advanced technology and design into DIY lash extensions, emphasizing authenticity and consumer connection.
3. Sahara's diverse experiences have significantly shaped her approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Lashify's commitment to innovation and quality is reflected in its unique products and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive beauty market.

‍

Sound Bites:

• "I started Lashify out of a passion for creating a better lash experience and a desire to innovate in the beauty industry."
• "Lashify’s products are inspired by my love for technology and beauty."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "I believe in following my intuition and staying committed to my vision, no matter what others say."
• "Our lash system is not just about beauty; it’s about creating a transformative experience for everyone."

‍

Chapters:

00:00 - Sahara's Background and Journey-
Sahara introduces herself and shares her journey from screenwriting to founding Lashify.

08:01 - The Inspiration Behind Lashify-
Sahara discusses the personal and professional experiences that inspired her to create Lashify.

12:30 - Transition from Screenwriting to Beauty Entrepreneurship-
Sahara explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Lashify's brand identity.

25:30 - Challenges and Opportunities in the Beauty Industry-
Sahara talks about the challenges and opportunities of building a beauty brand and launching new products.

27:26 - Commitment to Quality and Technology-
Sahara highlights Lashify's dedication to creating unique lash extension products and promoting innovation.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Lashify-
Sahara shares her vision for the future of Lashify and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Sahara emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Sahara wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

‍