scott friedmann & acid league

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Scott Friedmann, co-founder of Acid League. Scott's journey from launching an innovation lab for Fortune 500 companies to reimagining the world of vinegar is nothing short of remarkable. Acid League began as an experimental project, exploring new flavor profiles for vinegar and expanding into a range of innovative food and beverage products. With a background that includes creating successful ventures in food science and consulting, Scott brings a unique perspective to the culinary world. Join us as he shares the story behind Acid League, the challenges of pioneering in the food space, and his vision for the future of flavor.

Tune in to discover Scott's entrepreneurial journey, the inspiration behind Acid League, and what's next for this inventive brand.

Sit back, relax, and enjoy the conversation!
‍

‍

‍

‍

‍

the Show Notes

‍Summary:

Scott Friedmann, co-founder of Acid League, shares his inspiring journey from launching an innovation lab for Fortune 500 companies to creating a brand that redefines vinegar. Acid League offers a range of innovative food and beverage products, exploring new flavor profiles and pushing the boundaries of traditional culinary ingredients. Scott discusses the evolution of Acid League, the importance of experimentation and quality, and the challenges of building a brand in the competitive food industry. The conversation explores his entrepreneurial experiences, the development of Acid League's products, and his vision for the future.

‍

Keywords:

culinary innovation, entrepreneurship, brand building, food science, Acid League, Scott Friedmann

‍

Takeaways:

1. Scott Friedmann’s journey from innovation consultancy to founding Acid League is driven by a passion for culinary exploration and flavor innovation.
2. Acid League focuses on creating high-quality, unique food and beverage products that transform traditional ingredients and enhance culinary experiences.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Acid League to adapt and thrive.
5. Scott’s dedication to experimentation and quality ingredients drives the success of Acid League.

‍

Sound Bites:

• "Acid League started as a way to create unique flavor profiles that transform traditional vinegar and enhance culinary experiences."
• "Our goal is to provide high-quality, innovative food and beverage products that people can trust and enjoy."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Acid League is about providing unique, flavorful culinary solutions that people can trust and feel confident using."

‍

Chapters:

00:00 - Scott’s Background and Journey-
‍Scott introduces himself and shares his journey from launching an innovation lab to founding Acid League.

08:01 - The Inspiration Behind Acid League-
‍Scott discusses the personal and professional experiences that inspired him to create Acid League and the early days of the brand.

12:30 - Transitioning from Innovation Consultancy to Culinary Entrepreneurship-
‍Scott explains his transition from working in innovation consultancy to starting a culinary brand and the lessons learned.

23:17 - The Importance of Experimentation and Quality Ingredients-
‍The conversation delves into how Acid League emphasizes experimentation and quality ingredients in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Scott talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Scott highlights Acid League’s dedication to creating high-quality, innovative food and beverage products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Acid League-
‍Scott shares his vision for the future of Acid League and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship -
‍Scott emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Scott wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.