sonia + maurice mosseri & still here

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we explore the entrepreneurial journey of Sonia and Maurice Mosseri, founders of Still Here, a contemporary denim brand known for its unique hand-painted designs and vintage aesthetic. Sonia and Maurice’s path from Brooklyn roots to creating an innovative denim brand is filled with creativity, resilience, and a shared vision. We’ll delve into how their backgrounds in fine art and business management led to the creation of Still Here, the challenges they faced, and their vision for the future. Join us as Sonia and Maurice share pivotal moments, lessons learned, and what makes Still Here a standout in the fashion industry.

Tune in to hear Sonia and Maurice’s insights on entrepreneurship, the inspiration behind Still Here’s products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!
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The Show Notes

Summary:‍

Sonia and Maurice Mosseri, founders of Still Here, share their inspiring journey from Brooklyn roots and diverse professional backgrounds to creating a successful contemporary denim brand. Sonia discusses her passion for fine art and fashion, while Maurice shares his experience in business management and consumer behavior. Together, they highlight the importance of innovation, authenticity, and consumer connection in building their brand. The conversation explores the entrepreneurial lessons they have learned, the development of Still Here’s unique products, and the future of the brand.‍

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Keywords:‍

contemporary denim, entrepreneurship, fine art, business management, vintage aesthetic, brand building, innovation, consumer connection‍

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Takeaways:

1. Sonia and Maurice Mosseri’s journey from Brooklyn to founding Still Here is marked by creativity and determination.
2. Still Here integrates art and fashion into vintage-inspired denim, emphasizing authenticity and consumer connection.
3. Sonia and Maurice’s diverse experiences have significantly shaped their approach to business and product development.
4. Building a brand involves creating a strong connection with consumers and staying true to core values.
5. Still Here’s commitment to innovation and quality is reflected in its unique hand-painted designs and storytelling.
6. Persistence and resourcefulness are essential for long-term success in the competitive fashion market.

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Sound Bites:

• "We started Still Here out of a passion for creating unique denim and a desire to innovate in the fashion industry."
• "Still Here’s jeans are inspired by our love for art and vintage aesthetics."
• "Building a brand is about staying true to your values and creating a strong connection with your audience."
• "We believe in following our intuition and staying committed to our vision, no matter what others say."
• "Our denim is not just about fashion; it’s about creating a meaningful experience and preserving memories."

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Chapters:

00:00 - Sonia and Maurice’s Background and Journey-
Sonia and Maurice introduce themselves and share their journey from Brooklyn to founding Still Here.

08:01 - The Inspiration Behind Still Here-
Sonia and Maurice discuss the personal and professional experiences that inspired them to create Still Here.

12:30 - Transition from Fine Art and Business to Denim Entrepreneurship-
Sonia and Maurice explain their career shifts and the lessons they learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Still Here’s brand identity.

25:30 - Challenges and Opportunities in the Denim Industry-
Sonia and Maurice talk about the challenges and opportunities of building a denim brand and launching new products.

27:26 - Commitment to Quality and Artistry-
Sonia and Maurice highlight Still Here’s dedication to creating unique hand-painted denim and promoting quality.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Still Here-
Sonia and Maurice share their vision for the future of Still Here and their goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Sonia and Maurice emphasize the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Sonia and Maurice wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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