steph hon & cadence

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Steph Hon, founder and CEO of Cadence. Steph’s journey from a head video editor to creating Cadence, a brand focused on revolutionizing personal care travel, is truly inspiring. Cadence was born out of Steph's own need for a better way to carry personal care products while constantly on the go. The brand's first product, the capsule, is designed to keep your personal items organized and accessible, whether you're navigating an urban lifestyle or enjoying the great outdoors. Join us as Steph shares her story, the challenges of building a brand from scratch, and her vision for the future of Cadence.

Tune in to discover Steph's entrepreneurial journey, the inspiration behind Cadence, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Steph Hon, founder of Cadence, shares her inspiring journey from a career in video editing to creating a brand dedicated to revolutionizing personal care travel. Cadence focuses on developing high-quality, modular products that keep personal care items organized and accessible. Steph discusses the evolution of Cadence, the importance of designing products for modern movers, and the challenges of building a brand from scratch. The conversation explores her entrepreneurial experiences, the development of Cadence's products, and her vision for the future.

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Keywords:

personal care travel, entrepreneurship, brand building, innovative design, Cadence, Steph Hon

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Takeaways:

1. Steph Hon’s journey from video editing to founding Cadence is driven by a passion for creating innovative solutions for personal care travel.
2. Cadence focuses on creating high-quality, modular products that keep personal care items organized and accessible for modern movers.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Cadence to adapt and thrive.
5. Steph’s dedication to quality and innovative design drives the success of Cadence.

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Sound Bites:

• "Cadence started as a way to create modular solutions for personal care travel that keep items organized and accessible."
• "Our goal is to provide high-quality, innovative products that people can trust and enjoy using."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Cadence is about providing innovative, effective solutions for personal care travel that people can trust and feel confident using."

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Chapters:

00:00 - Steph’s Background and Journey-
‍Steph introduces herself and shares her journey from a career in video editing to founding Cadence.

08:01 - The Inspiration Behind Cadence-
‍Steph discusses the personal and professional experiences that inspired her to create Cadence and the early days of the brand.

12:30 - Transitioning from Video Editing to Entrepreneurship-
‍Steph explains her transition from video editing to starting a personal care travel brand and the lessons learned.

23:17 - The Importance of Modular Design and Quality-
‍The conversation delves into how Cadence emphasizes modular design and high-quality materials in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Steph talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
‍Steph highlights Cadence’s dedication to creating high-quality, innovative personal care travel solutions.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Cadence-
‍Steph shares her vision for the future of Cadence and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Steph emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Steph wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.