verena von pfetten & gossamer

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Verena von Pfetten, co-founder of Gossamer. Verena's journey from a background in digital media and brand building to creating a stylish and inclusive cannabis brand is nothing short of inspiring. Launched in 2018, Gossamer aims to redefine modern cannabis culture by offering a fresh perspective that caters to a diverse audience. Verena noticed the industry's exclusivity and sought to challenge stereotypes by creating a brand that appeals to aesthetically minded consumers who also enjoy cannabis. Join us as Verena shares the story behind Gossamer, the challenges of launching a brand in a stigmatized industry, and her vision for the future.

Tune in to discover Verena's entrepreneurial journey, the inspiration behind Gossamer, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!
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the Show Notes

Summary:

Verena von Pfetten, co-founder of Gossamer, shares her inspiring journey from a career in digital media and brand building to creating a stylish and inclusive cannabis brand. Gossamer focuses on redefining modern cannabis culture with a fresh perspective that caters to a diverse audience. Verena discusses the evolution of Gossamer, the importance of challenging industry stereotypes, and the challenges of launching a brand in a stigmatized industry. The conversation explores her entrepreneurial experiences, the development of Gossamer's products, and her vision for the future.

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Keywords:

cannabis culture, entrepreneurship, brand building, inclusivity, Gossamer, Verena von Pfetten

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Takeaways:

1. Verena von Pfetten’s journey from digital media to founding Gossamer is driven by a passion for redefining modern cannabis culture with inclusivity and style.
2. Gossamer focuses on creating high-quality, aesthetically minded products that challenge industry stereotypes and cater to a diverse audience.
3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Gossamer to adapt and thrive.
5. Verena’s dedication to inclusivity and fresh perspectives drives the success of Gossamer.

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Sound Bites:

• "Gossamer started as a way to create stylish, inclusive cannabis products that challenge industry stereotypes."
• "Our goal is to provide high-quality, aesthetically minded products that appeal to a diverse audience."
• "Building a brand requires understanding market needs and staying true to your vision."
• "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
• "Gossamer is about providing fresh perspectives on cannabis culture that people can trust and enjoy."

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Chapters:

00:00 - Verena’s Background and Journey-
‍Verena introduces herself and shares her journey from digital media to founding Gossamer.

08:01 - The Inspiration Behind Gossamer-
‍Verena discusses the personal and professional experiences that inspired her to create Gossamer and the early days of the brand.

12:30 - Transitioning from Media to Cannabis Entrepreneurship-
‍Verena explains her transition from media to starting a cannabis brand and the lessons learned.

23:17 - The Importance of Challenging Industry Stereotypes-
‍The conversation delves into how Gossamer emphasizes inclusivity and fresh perspectives in its products.

25:30 - Challenges and Opportunities During the Pandemic-
‍Verena talks about the challenges of launching during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Inclusivity-
‍Verena highlights Gossamer’s dedication to creating high-quality, inclusive cannabis products.

31:23 - Building a Strong Brand Identity-
‍The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Gossamer-
‍Verena shares her vision for the future of Gossamer and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
‍Verena emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
‍Verena wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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